View source for Back to School Season

{{RP|event|Back to School with SpongeBob}}
{{Short
|title = Back to School Season
|titlecard = Back to School Season.png
|shorttype = Commercial shorts
|shortnumber = 4
|airdate = {{Flag|USA}} Sometime between {{Time|June 27}}, {{Time|2006}}<ref>https://www.press.org/sites/default/files/20060628_msmalls.pdf</ref> and {{Time|April 20}}, {{Time|2007}}<ref>http://web.archive.org/web/20070505044851/http://www.tellyawards.com/</ref> (national sales meeting presentation)<ref name="cargo">https://cargocollective.com/kennyhaas25/Kellogg-s-Back-to-School</ref><br>{{Flag|USA}} Sometime between {{Time|October 26}}, {{Time|2009}}<ref name="mov">http://www.steeptheater.com/KelloggsNickFinal.mov</ref> and around {{Time|June 23}}, {{Time|2012}}<ref>https://payload.cargocollective.com/1/7/252598/3640527/Kelloggs%20back%20to%20school%20screen.jpg</ref><ref>https://payload.cargocollective.com/1/7/252598/3640527/prt_200x200_1340503389.jpg</ref> ({{W|Steep Theatre Company|Steep Theater}}{{Sic}} online release)<ref>http://steeptheater.com/Kelloggs.html</ref>
|watch = Kellogg's Nickelodeon Back To School Promotional Video -2007-
|briefsummary = [[Nickelodeon|Nick]] characters talk about {{W|FCB (advertising agency)|DRAFTFCB}}'s plan to team up Nickelodeon and {{W|Kellogg's}} for [http://web.archive.org/web/*/http://www.kelloggs.com/promotions/nickelodeon-bts/ Going Back to School is Tops],<ref name="cambridge">https://www.cambridge.org/core/journals/public-health-nutrition/article/food-and-drink-marketing-to-children-a-continuing-scandal/823A0935C3D3026C8C1F897D39286ACE</ref> a {{W|Back to school (marketing)|back to school}} {{Time|2007}} promotion
|guests = [[List of guest stars#Kenny Haas|Kenny Haas]] as [[Patrick Star]], [[w:c:catscratch:Mr. Blik|Mr. Blik]], [[w:c:thexs:Tucker X|Mr. X]], [[w:c:fairlyoddparents:Timmy Turner|Timmy Turner]], {{Link|SpongeBob SquarePants}}, and [[w:c:fairlyoddparents:Mr. Turner|Mr. Turner]]<ref name="cargo" /><br>[[List of guest stars#Kevin|Kevin]]
}}

===Characters===
*{{W|Rooty#Personnel|Elliot May}} {{Sup|("{{W|Do Your Thing (Basement Jaxx song)|Do Your Thing}}" lead vocals)}}<ref>https://www.bimm.ac.uk/lecturers/elliot-may/</ref>
*{{Link|SpongeBob SquarePants}}
*[[w:c:thexs:Home Base|Homebase]] {{Cameo}}
*[[w:c:thexs:Truman X|Truman X]]
*[[w:c:thexs:Tuesday X|Tuesday X]]
*[[w:c:thexs:Trudy X|Mrs. X]]
*[[w:c:thexs:Tucker X|Mr. X]]
*[[w:c:catscratch:Mr. Blik|Mr. Blik]]
*Mouse
*[[w:c:dora:Condors|Condors]]
*[[w:c:dora:Boots|Boots]]
*[[w:c:dora:Dora Márquez|Dora Márquez]]
*[[w:c:dora:Baby Jaguar|Baby Jaguar]]
*[[w:c:dora:Diego Márquez|Diego Márquez]]
*[[Patrick Star]]
*[[Executioners|Guard]]
*[[Squidly Tentacles]]
*Kids
*Cap'n Pepe {{Sup|(dolls)}}<ref name="pepe">"[[w:c:thexs:To Err is Truman|To Err is Truman]]"</ref>
*[[w:c:fairlyoddparents:Timmy Turner|Timmy Turner]]
*[[Incidental 64]]
*[[Incidental 63]]
*[[Incidental 31]]
*[[Incidental 7]]
*[[Incidental 8]]
*[[Jellyfish]] {{Sup|([[Nickelodeon#Gallery|Nickelodeon logo]])}}
*[[Squidward Tentacles]] {{Cameo}}
*[[Carl (manager)|Carl]]
*[[Eugene H. Krabs]] {{Cameo}}
*[[w:c:fairlyoddparents:Mr. Turner|Mr. Turner]]
*[[w:c:fairlyoddparents:Mrs. Turner|Mrs. Turner]]
*Maythenyi {{Mentioned}}
*Dog {{Sup|({{W|digital on-screen graphic}})}}
*Parent
*Specialists {{Mentioned}}
*Something {{Sup|(piñata)}}
*JCP High Wildcats
*{{W|Tony the Tiger}} {{Sup|(pictured)}}
*Ẋ {{Sup|(energy symbol)}}
*[[w:c:catscratch:Gordon Quid|Gordon Quid]]
*Bug {{Sup|(pictured)}}
*[[w:c:catscratch:Waffle|Waffle]]
*{{W|Keebler Company#Keebler Elves|Ernie Elf}}<ref>https://newsroom.kelloggcompany.com/download/BIO+Ernie+Elf.pdf</ref> {{Sup|(pictured)}}
*[[Mrs. Puff]] {{Mentioned}}
*{{W|Jack Black}}
*[[Robin Williams]]
*[[Johnny Depp]]
*{{W|Ben Stiller}}
*{{W|2005 Kids' Choice Awards|Nickelodeon Kids' Choice Awards '05}} [[w:c:nickelodeon:2005 Kids' Choice Awards#Slimed Celebrities|Soccer]] Team
*[[Will Ferrell]]
*{{W|David Desrosiers}}
*[[List of guest stars#Kevin|Kevin]]
*[[Incidental 4]]
*[[w:c:poptarts:Crazy-Good Kids|Crazy-Good Kids]] {{Sup|(pictured)}}
*[[w:c:backyardigans:Tasha|Tasha]] {{Sup|(pictured)}}
*[[w:c:backyardigans:Pablo|Pablo]] {{Sup|(pictured)}}
*[[Sandy Cheeks]] {{Cameo2|as pictured [[List of food and drink merchandise#Foods and drinks|fruit flavored snack]]}}
*[[w:c:backyardigans:Tyrone|Tyrone]] {{Sup|(pictured)}}
*[[w:c:nickelodeon:Logos#Nick Jr.|Butterflies]] {{Sup|([[Nickelodeon#Nick Jr. 2|Nick Jr.]] logo)}}
*[[w:c:backyardigans:Austin|Austin]] {{Sup|(pictured)}}
*[[w:c:backyardigans:Uniqua|Uniqua]] {{Sup|(pictured)}}
*[[w:c:dora:Map|Map]] {{Cameo2|as pictured {{W|Fruit snack|fruit flavored snack}}}}
*[[w:c:dora:Tico|Tico]] {{Cameo2|as pictured fruit flavored snack}}
*[[w:c:dora:Swiper|Swiper]] {{Cameo2|as pictured fruit flavored snack}}
*[[w:c:dora:Backpack|Backpack]] {{Cameo2|as pictured fruit flavored snack}}
*[[w:c:teenagerobot:Jenny Wakeman (XJ-9)|Jenny Wakeman (XJ-9)]] {{Sup|(pictured)}}
*[[w:c:zoey101:Zoey Brooks|Zoey Brooks]] {{Sup|(pictured)}}
*[[w:c:jimmyneutron:Jimmy Neutron|Jimmy Neutron]] {{Sup|(pictured)}}
{{List-incomplete}}

==Synopsis==
Various Nick characters are shown, and some of them boast about {{Font|font=Comic Sans MS|Nickelodeon}}: {{Link|Patrick}} boasts the {{Font|font=Comic Sans MS|<nowiki></nowiki>#1 cable network 11 straight years}}; [[w:c:catscratch:Mr. Blik|Mr. Blik]] boasts {{Font|font=Comic Sans MS|<nowiki></nowiki>#1 entertainment brand for kids}}; [[w:c:thexs:Tucker X|Mr. X]] boasts {{Font|font=Comic Sans MS|<nowiki></nowiki>#1 in licensed product sales}}; [[w:c:fairlyoddparents:Timmy Turner|Timmy]] boasts the {{Font|font=Comic Sans MS|<nowiki></nowiki>#1 website}} for {{Font|font=Comic Sans MS|kids}}; {{Link|SpongeBob}} boasts the {{Font|font=Comic Sans MS|most watched kids' show in TV history}}, starring himself. SpongeBob introduces himself—first as SpongeBob SquarePants, then after a {{W|battle cry}}, as [[List of alter-egos#SpongeBob SquarePants|Sir SpongeBob]]—but subsequently becomes distressed about back to school season. [[w:c:fairlyoddparents:Mr. Turner|Mr. Turner]] tells him that back to school is exciting—learning new things, meeting new people, and getting "cool" new stuff—and that they are going to take back to school and make it fun by teaming up Nickelodeon and Kellogg's for a "wild" back to school 2007 promotion ([http://web.archive.org/web/20071012103427/http://www.kelloggs.com/promotions/nickelodeon-bts/ Going Back to School is Tops]);<ref name="cambridge" /> various school-related footage is shown, including captions of being tested and approved by the specialists and {{Font|font=Comic Sans MS|of expected back to school retail sales}} being {{Font|font=Comic Sans MS|$13 billion}}.

After SpongeBob doubtfully questions how they can make back to school fun, Mr. Blik has them look at the program, featuring {{W|Prize (marketing)|{{Font|font=Comic Sans MS|insert offer}}}}ed "cool" [[List of merchandise#Other|Nick pencil toppers]] of them that all have color-changing hair. At [[Conch Street]], SpongeBob tells Patrick to look at the latter's hair changing color and hands him a Patrick pencil topper with its hair changing between green and purple; he takes it and calls it awesome. As [[w:c:thexs:Glowface|Glowface]]'s {{W|micro air vehicle}} flies backwards past Mr. X's collection of Cap'n Pepe big head dolls,<ref name="pepe" /> Mr. X explains that there is also a "crazy" Nick Challenge {{W|Premium (marketing)|{{Font|font=Comic Sans MS|non-insert offer}}}} event wherein kids who complete 10 "fun" activities in 1 week are rewarded with a "free" [[w:c:nickelodeon:DVD availability of Nickelodeon shows|Nick DVD]]. Patrick asks Mr. X if they can have a contest to see who can strum their lips the longest; as Patrick demonstrates, [[w:c:catscratch:Waffle|Waffle]] {{W|armpit fart}}s twice. At [[Tentacle Acres]], SpongeBob gets to drive the school bus display and points said fact out to Patrick, who expresses astonished disbelief. From [[Mrs. Puff's Boating School]] and through [[Bikini Bottom]], SpongeBob drives the snack school bus, proclaiming that it is going to make going to school a blast. At {{Link|Patrick's rock}}, Patrick sleeps while SpongeBob crashes into the rock; after the crash launches SpongeBob over the rock, Patrick wakes up and calls the run nice. SpongeBob, launched in a direction near opposite that of [[SpongeBob SquarePants' house|his pineapple]], lands on his pineapple using his teeth; exclaiming that this is just all too great, he says to kick it off by [[w:c:nickelodeon:Slime|sliming]] someone. Patrick claims to love slime but that [[List of fourth wall breaks#Shorts|all those people]] might not know what slime is. SpongeBob calls Patrick's point good and says to show them. [[w:c:nickelodeon:2005 Kids' Choice Awards|2005]]-[[w:c:nickelodeon:2006 Kids' Choice Awards|2006]] {{W|Nickelodeon Kids' Choice Awards|Kids' Choice Awards}} footage is shown, and SpongeBob affirms its slime.

Now, SpongeBob suggests sliming someone "you all" (technically, a [[Komedy Krab]] audience; {{W|Meta-reference|meta-referentially}}, attendees of the national sales meeting that this short was originally presented at)<ref name="cargo" /> know and love, and asks if [[List of guest stars#Kevin|Kevin]] is ready. Kevin responds in the affirmative, only to get not slimed but glittered, prompting him and SpongeBob to laugh and SpongeBob to ask whether "you" (including [[Incidental 4]]) did not think Kevin would really let them slime him. Kevin then gets slimed, and the short ends with a Kellogg's Nickelodeon Back to School showcase.

==Production==
===Development===
This short was for communication of why DRAFTFCB switched media for Kellogg's from {{W|Cartoon Network}} to Nickelodeon.<ref name="cargo" />

===Animation===
Recycled:
*''SpongeBob SquarePants''
**"[[Hall Monitor]]"
**"[[Dunces and Dragons]]"
**"[[Boating School]]"
**"[[Naughty Nautical Neighbors]]"
**"[[Squirrel Jokes]]"
**"[[Selling Out]]"
**"[[Tea at the Treedome]]"
**"[[The Bully]]"
**"[[Bubblestand]]"
**"[[Big Pink Loser]]"
**"[[Funny Pants]]"
**"[[Squidville]]"
**{{Citation needed}}<!--SpongeBob in the school bus display at "Squidville" Tentacle Acres-->
**"[[Rock-a-Bye Bivalve]]"
**"[[Opposite Day]]"
**{{Citation needed}}<!--Snack school bus crash launches SpongeBob over "Big Pink Loser" Patrick's house-->
**"[[Dumped]]"
**"[[Mermaid Man and Barnacle Boy III]]"
**"[[Home Sweet Pineapple]]"
*''{{W|The X's}}''
**"[[w:c:thexs:To Err is Truman|To Err is Truman]]" {{Sup|([[w:c:nickelodeon:Screen Bug#Nickelodeon Screen Bugs|Nick screen bug]]ged)}}
**"[[w:c:thexs:No More Mrs. Nice X|No More Mrs. Nice X]]"
*''{{W|Catscratch}}''
**"[[w:c:catscratch:Catscratch Theme Song|Catscratch Theme Song]]"
**"[[w:c:catscratch:Gordon's Lucky Claw|Gordon's Lucky Claw]]" {{Sup|(Nick screen bugged)}}
**"[[w:c:catscratch:Clan Destiny|Clan-Destiny]]" {{Sup|(Nick screen bugged)}}
**"[[w:c:catscratch:Mall-Adjusted|Mall-Adjusted]]" {{Sup|(Nick screen bugged)}}
*''{{W|Dora the Explorer}}''
**"[[w:c:dora:Meet Diego!|Meet Diego!]]"
*''{{W|The Fairly OddParents}}''
**"[[w:c:fairlyoddparents:Power Pals!|Power Pals!]]"
**"[[w:c:fairlyoddparents:Pipe Down!|Pipe Down!]]"
*[https://sourcecreative.com/ Source]<ref>https://sec.report/Document/0001104659-07-085397/</ref>
**{{Citation needed}} {{Sup|(Source Maythenyi watermarked)}}
**{{Citation needed}} {{Sup|(Source TV watermarked)}}
***{{Citation needed}} {{Sup|(dog {{W|Digital on-screen graphic|screen bug}}ged)}}
*[[w:c:nickelodeon:Kids' Choice Awards|Nickelodeon Kids' Choice Awards]]
**{{W|2006 Kids' Choice Awards}}
***[[w:c:nickelodeon:2006 Kids' Choice Awards#Slimed Celebrites|Celebrity sliming]]
**{{W|2005 Kids' Choice Awards}}
***[[w:c:nickelodeon:2005 Kids' Choice Awards#Slimed Celebrities|Celebrity slimings]] {{Sup|([[w:c:Nick.com|Nick.com]] screen bugged)}}
***[[w:c:nickelodeon:2005 Kids' Choice Awards#Musical Performers|Musical performance]]
****{{W|Simple Plan}} "{{W|Shut Up! (Simple Plan song)|Shut Up!}}"
{{List-incomplete}}

===Music===
{{MLegend}}
{{SB|Wikipedia:Do Your Thing (Basement Jaxx song){{!}}Do Your Thing|Felix Buxton, Simon Ratcliffe, Blue Mitchell|Plays throughout}}

===Release===
*This short was presented at a national sales meeting.<ref name="cargo" />
*This short is available as KelloggsNickFinal{{W|QuickTime File Format|.mov}}.<ref name="mov" />

===Reception===
*This short (entry title "2007 Back to School Promotion") was a 2007 "Film/Video — Non-Broadcast Productions - Motivational" Silver Winner for DRAFTFCB in the 28th Annual {{W|Wikipedia:Articles for deletion/Telly Award|Telly}} {{W|Wikipedia:Articles for deletion/Telly Awards (2nd nomination)|Awards}}.<ref>http://web.archive.org/web/20160303230331/http://www.tellyawards.com/winners/list/?l=D&pageNum_winners=1&totalRows_winners=43&event=8&category=1&award=S</ref><ref name="cargo" />

==Trivia==
===General===
*Other back to school videos include a ''SpongeBob SquarePants'' commercial from {{Time|2003}},<ref>https://www.youtube.com/watch?v=R2rfO-DI_Fg</ref> [[Back to School with SpongeBob|a ''SpongeBob SquarePants'' event]] from {{Time|2012}}, and various YouTube videos from {{Time|2016}}<ref>https://www.youtube.com/watch?v=SmV7JjEWIqw</ref> through<ref>https://www.youtube.com/playlist?list=PLge1O0RQ5hhbgPTTzBx_ogJnWlOTYh6yd</ref> {{Time|2020}}.<ref>https://www.youtube.com/playlist?list=PLJb1AL9zU1GpIrObJue-uNc11vzFCqM8H</ref>
*This short is one of the few ''SpongeBob SquarePants'' videos to target an adult audience, though (unlike [[List of fast food promotions#Hungry Jack's and Burger King|the]] {{W|Burger King}} "[[:File:SpongeBob SquarePants - Burger King Square Butts Music Video (30-second commercial version; full screen)|Square]] [[:File:SpongeBob SquarePants - Burger King Square Butts Music Video (Full version)|Butts]]" advertising)<ref>http://voices.washingtonpost.com/parenting/2009/04/what_do_you_think_of_the_burge.html</ref> only for the context of its original presentation<ref name="cargo" /> rather than for its content.
*This is the second short to sync new dialogue to "Opposite Day" animation, the first being "[[2000 Kids' Choice Awards short]]."
**Unlike that short, this short uses multiple episodes and a guest voice actor.
***The guest voice actor's first name is the same as [[Tom Kenny|SpongeBob's regular voice actor]]'s last name.
**Each of the two shorts uses different "Opposite Day" animation.
*When "Squidville" SpongeBob points out that another SpongeBob is in the driver's seat of the snack school bus display, only one SpongeBob moves at a time, like in "[[The Chaperone]]."
**Unlike in "The Chaperone," these two SpongeBobs are different sizes and move in the same shot.
**In "[[Overbooked]]," SpongeBob is unable to be in multiple places at once (until {{Link|Sandy}}'s [[Protogenerator 2000]] [[SpongeBob SquarePants clones|clones him]]).
*This is the first episode when Patrick is voiced by someone other than [[Bill Fagerbakke]], having [[List of guest stars#Kenny Haas|Kenny Haas]]' voice used for that character.
*SpongeBob drives the snack school bus display despite its realistic inability to be driven, like his driving of a rock in "Pizza Delivery."
[[File:Bts nick promobutton.jpg|thumb|260px|The redesigned SpongeBob pencil topper.]]
*The pencil toppers all ended up being different than in this short:
**Removed: Mr. Blik
**Redesigned: SpongeBob and Patrick
**Added: [[w:c:tak:Jeera|Jeera]], [[w:c:tak:Tak|Tak]], and Sandy
*{{W|Comic Sans}}, used eight times in this short, is also used in the title card of the ''[[SpongeBob Schwammkopf]]'' [[List of episodes (foreign)/languages/German|German]] "[[Shellback Shenanigans]]," "[http://de.spongepedia.org/index.php/Schneckenhaus-Schummeleien_(Episode) {{Font|font=Comic Sans MS|Schneckenhaus-Schummeleien}}]."

===Cultural references===
*Products:
**{{W|Frosted Flakes}}
**{{W|Corn Pops}}
**{{W|Apple Jacks}}
**{{W|Chips Deluxe}} Original
**Nick {{W|DVD}}
**{{W|Keebler Company#List of Keebler snacks|Fudge Shoppe Fudge Stripes}}
**{{W|Keebler Company|Keebler}} {{W|Graham cracker|Graham}}s Original
**{{W|Club Crackers}}
**{{W|Animal cracker|Animal}}s Frosted Cookies
**Soft Batch {{W|Chocolate chip cookie|Chocolate Chip}}
**Golden {{W|Vanilla}} {{W|Wafer|Wafer}}s
**{{W|Ice cream cone|Waffle Bowl}}s
**{{Citation needed}}<!--snack school bus display: side; first column, second row-->
**Minis
**{{W|E.L. Fudge}}
**{{W|Froot Loops}}
**Slime
**{{W|Pop-Tarts}} [[w:c:poptarts:Frosted Strawberry|Frosted Strawberry]]
**[[List of food and drink merchandise#Foods and drinks|''SpongeBob SquarePants'' Fruit Flavored Snacks]]
**[[w:c:backyardigans:Kellogg's Fruit Flavored Snacks|''The Backyardigans'' Fruit Flavored Snacks]]
**''Dora the Explorer'' "[[w:c:dora:Dora's World Adventure!|Dora's World Adventure!]]" {{W|Fruit snack|Fruit Flavored Snacks}}
**{{W|List of LG mobile phones#VX series|LG VX1000 Migo Phone}}
**''Kellogg's Fuel for School!''
{{List-incomplete}}

===Errors===
*Throughout this short, various edges of the screen gain and lose inconsistent borders.
**Some elements extend over the borders.
*Part of the first transition leaves a small mark over the following three clips.
**Over the first "Hall Monitor" clip, the mark switches between its original color and black.
**Over the first "To Err is Truman" clip, the mark remains black.
**Over the "Catscratch Theme Song" clip, the mark remains black.
*Some elements are cut off near an edge of the screen:
**"Power Pals!" pizza box (left edge of screen)
**"The Bully" SpongeBob (bottom edge of screen)
**"Clan-Destiny" Mr. Blik's arm (left edge of screen)
*"Clan-Destiny" Mr. Blik speaks without moving his mouth.
*In the big picture atop the snack school bus display, Waffle and Mr. Blik are missing their lower halves and Patrick is missing his back half.
**This could be interpreted to represent the pencil toppers themselves, but the Patrick part differs from both versions of the Patrick pencil topper in division direction and shorts.
**The Mr. Blik part resembles [[w:c:catscratch:Major Pepperidge (character)|Major Pepperidge]], only really differing in the location and nature of his two limbs.
*The snack school bus display (including its contents) changes size.
*The spinning two Pop-Tarts boxes's back sides lack most details.
**The back box's is solid blue except for a female [[w:c:poptarts:Crazy-Good Kids|Crazy-Good Kid]] and two white marks.
**The front box's is mostly white except for a Pop-Tarts logo.
*On ''Kellogg's Fuel for School!'', [[w:c:jimmyneutron:Jimmy Neutron|Jimmy Neutron]] is missing most of a hand.

==References==
{{Reflist}}

==External links==
{{Social media|Video|2=http://steeptheater.com/Kelloggs.html|3=Steep Theater}}{{Sic}}

{{Awards|Misc}}
[[Category:Nickelodeon Shorts]]
[[Category:Nicktoons shorts]]