View source for Think Happy - The Year of the Sponge

{{RP2|the book|Think Happy!}}
{{Cquote2|"We do not lose laughter during times of crisis, on the contrary! Bad mood is the best reason to spread some fun and optimism. We deliberately chose this date for the biggest TV event in the history of MTV Networks and we hope that the audience picks up our message: Think Happy!"|Patrick Alders, General Manager of Nickelodeon North Europe for ''Think Happy Day''<ref name="THD"/>}}
[[File:TYOTS-TH.jpg|thumb|260px]]
'''Think Happy - The Year of the Sponge''' (known as '''Happy Yellow''' in Japan), was a year-long campaign that was held internationally and similarly to [[The Ultimate SpongeBob SpongeBash]], it was celebrating the 10th anniversary of {{SBSP}}. A 24-hour marathon named ''Think Happy Day'' was commissioned by Nickelodeon North Europe as part of the campaign, and was broadcasted in a total of 22 [[Viacom]] networks in 9 countries.<ref name="THD">{{cite web|url=https://blog.peuterplace.nl/2009/11/25/28-november-think-happy-day-in-9-landen/|title=28 november 'Think Happy Day!' in 9 landen|publisher=Peuter & Kleuter & Kis Nieuws|date=2009-11-25|accessdate=2019-07-26}}</ref> Also, new [[season 6]] episodes and the double-length specials "[[SpongeBob SquarePants vs. The Big One]]" and "[[What Ever Happened to SpongeBob?]]" debuted internationally.<ref>{{cite web|url=http://www.throng.co.nz/2009/04/spongebob-squarepants-celebrates-10-years-on-air/|publisher=Throng|date=2009-04-02|accessdate=2019-07-27|title=SpongeBob SquarePants celebrates 10 years on air!|archivedate=2019-07-27|archiveurl=https://web.archive.org/web/20190727095444/http://www.throng.co.nz/2009/04/spongebob-squarepants-celebrates-10-years-on-air/}}</ref><ref>{{cite web|url=https://www.thestar.com.my/lifestyle/entertainment/tv/news/2009/07/17/big-day-out/|title=Big day out - News|publisher=The Star Online|date=2009-07-17|accessdate=2019-07-27|first=Ann|last=Marie Chandy|archivedate=2019-07-27|archiveurl=https://web.archive.org/web/20190727095537/https://www.thestar.com.my/lifestyle/entertainment/tv/news/2009/07/17/big-day-out/}}</ref>

The ''Think Happy Day'' event was held again in Northern Europe, on {{Time|May 22}}, {{Time|2011}} and {{Time|May 27}}, {{Time|2012}} in the same country.

==Commissions in the United States==
[[File:The Happy Place.jpeg|thumb|260px]]
===The Happy Place===
{{Main|The Happy Place}}
{{Main|Celebrating 10 Years of Happy}}
''The Happy Place'' was a limited time section in Walmart stores and on their website dedicated to ''SpongeBob SquarePants'' merchandise such as DVDs, clothing, toys, and party supplies. A website at the time, spongebobhappyplace.com, was created by Walmart to promote the section.
=== July 15, 2009 New York City celebrations === 
On July 15, 2009, a number of celebrations were held in {{W|New York City}} to celebrate the series' 10th anniversary.
[[File:MTV Store SB NYC celebration.jpg|thumb|The MTV Store during the celebration.]]
At the [https://www.tripadvisor.com/Attraction_Review-g60763-d565618-Reviews-MTV_Store-New_York_City_New_York.html MTV Store] at 1515 Broadway, 10th anniversary-branded ''SpongeBob'' merchandise was being sold, with a meet and greet and signings from Tom Kenny and Bill Fagerbakke, the voice actors for SpongeBob and [[Patrick Star|Patrick]]. The merchandise prominently sold were t-shirts, plush toys from [[List of toys#Jakks Pacific|Jakks Pacific]], and promotional posters for "[[To SquarePants or Not to SquarePants]]," which would air two days after the event was held. The SpongeBob mascot costume also visited this location and took pictures with visitors.<ref>Robinson, Thos (July 15, 2009). "[https://www.gettyimages.co.uk/detail/news-photo/spongebob-squarepants-attends-the-celebration-of-the-10th-news-photo/89043567 Spongebob Squarepants attends the celebration of the 10th anniversary of Nickelodeon's SpongeBob SquarePants on July 15, 2009 in New York City.]" Getty Images. Retrieved on June 13, 2025.</ref> 
[[File:David Beckham during NYC SB celebration.jpg|left|thumb|David Beckham signing a fan's hat during the event.]]
More general signings and celebrations were held across the streets of the city by The ''SpongeBob SquarePants'' street team. Various merchandise, such as apparel and [[List of DVDs|DVDs]], were handed out, and free ''SpongeBob'' t-shirts were even also tossed from the balcony of the {{W|New Victory Theater}}.<ref>Robinson, Thos (July 15, 2009). [https://www.gettyimages.co.uk/detail/news-photo/the-spongebob-squarepants-street-team-celebrate-the-10th-news-photo/89042835 The SpongeBob SquarePants street team celebrate the 10th anniversary of Nickelodeon's SpongeBob SquarePants on July 15, 2009 in New York City.] Getty Images. Retrieved on June 13, 2025.</ref> Professional soccer player {{W|David Beckham}} signed autographs.<ref>Busacca, Larry (July 15, 2009). [https://www.gettyimages.co.uk/detail/news-photo/soccer-player-david-beckham-signs-autographs-during-the-news-photo/89043650 Soccer player David Beckham signs autographs during the celebration of the 10th anniversary of Nickelodeon's SpongeBob SquarePants on July 15, 2009 in New York City]. Getty Images. Retrieved on June 13, 2025.</ref><ref>The Palm Beach Post (November 22, 2014). "[https://www.palmbeachpost.com/picture-gallery/news/local/2014/11/22/spongebob-10-year-anniversary/67619371007/ SpongeBob 10 year anniversary]." Retrieved June 13, 2025.</ref> Street performer {{W|Naked Cowboy}} also attended this event, walking around in a pair of ''SpongeBob SquarePants'' underwear.<ref>Robinson, Thos (July 15, 2009). "[https://www.gettyimages.co.uk/detail/news-photo/the-naked-cowboy-attends-the-celebration-of-the-10th-news-photo/89042850 The Naked Cowboy attends the celebration of the 10th anniversary of Nickelodeon's SpongeBob SquarePants on July 15, 2009 in New York City.]" Getty Images. Retrieved on June 13, 2025.</ref> David Price, Maggie Rodriquez and Harry Smith of CBS' {{W|The Early Show}} covered the event near a table of food,<ref>Robinson, Thos (July 15, 2009). "[https://www.gettyimages.co.uk/detail/news-photo/david-price-maggie-rodriquez-and-harry-smith-of-cbs-the-news-photo/89042582 David Price, Maggie Rodriquez and Harry Smith of CBS' The Early Show during the celebration of the 10th anniversary of Nickelodeon's SpongeBob SquarePants on July 15, 2009 in New York City]." Getty Images. Retrieved on June 13, 2025.</ref> although it likely did not broadcast. Guests could take pictures with the SpongeBob mascot at a large inflatable replica of [[SpongeBob SquarePants' house|SpongeBob's house]].<ref>Robinson, Thos (July 15, 2009). "[https://www.gettyimages.co.uk/detail/news-photo/guest-attends-the-celebration-of-the-10th-anniversary-of-news-photo/89042897 A guest attends the celebration of the 10th anniversary of Nickelodeon's SpongeBob SquarePants on July 15, 2009 in New York City.]" Getty Images. Retrieved on June 13, 2025. </ref> The SpongeBob mascot costume also wandered around the city and took pictures with locals as well as the {{W|New York Police Department}}.<ref>Robinson, Thos (July 15, 2009). "[https://www.gettyimages.co.uk/detail/news-photo/spongebob-squarepants-attends-the-celebration-of-the-10th-news-photo/89043632 Spongebob Squarepants attends the celebration of the 10th anniversary of Nickelodeon's SpongeBob SquarePants on July 15, 2009 in New York City.]" Getty Images. Retrieved on June 13, 2025.</ref>

A tenth anniversary celebration was held at the {{W|New York Stock Exchange}} (NYSE) in New York City on {{Time|July 15}}, {{Time|2009}}. Senior Vice President of {{W|NYSE Euronext}}, John R. Merrell, chief marketing officer of Nickelodeon Pam Kaufman, [[Tom Kenny]], [[Bill Fagerbakke]], then-showrunner [[Paul Tibbitt]], and many others attended the event, accompanied by a mascot costume of [[SpongeBob SquarePants (character)|SpongeBob]]. A cake was also made for the event.<ref>Busacca, Larry (July 15, 2009). [https://www.gettyimages.co.uk/detail/news-photo/general-view-of-atmosphere-during-the-celebration-of-the-news-photo/89044606 A general view of atmosphere during the celebration of the 10th anniversary of Nickelodeon's SpongeBob SquarePants at the New York Stock Exchange on July 15, 2009 in New York City.]. Getty Images. Retrieved on June 13, 2025.</ref> To conclude the event, Nickelodeon's Pam Kaufman and Viacom's Pamela Yi rang the NYSE closing bell, while Tom Kenny struck the gavel. Afterwards, the group joined in to sing the [[SpongeBob SquarePants Theme Song]].<ref>The New York Stock Exchange (July 16, 2009). "[https://www.youtube.com/watch?v=Gex6lA62RUU 15 July 2009 NYSE Closing Bell SpongeBob Square pants]." YouTube. Retrieved June 13, 2025.</ref>
[[File:Paul Tibbitt, Bill Fagerbakke, and Tom Kenny posing with SB statue. .jpg|thumb|[[Paul Tibbitt]], [[Bill Fagerbakke]], and [[Tom Kenny]] posing with the wax statue. ]]
A wax statue of SpongeBob SquarePants was unveiled at {{W|Madame Tussauds New York}}, being the first cartoon character to receive a wax figure in the museum.<ref name=":0">Cavanaugh, Laura (July 15, 2009). "[https://www.upi.com/News_Photos/view/upi/c5fda99fca106ab4e605b2797b729920/Spongebob-Squarepants-wax-figure-at-Madame-Tussauds-in-New-York/ Spongebob Squarepants wax figure at Madame Tussauds in New York]." UPI. Retrieved June 13, 2025.</ref> Tom Kenny, Bill Fagerbakke, and Paul Tibbitt attended the event and posed with the statue.<ref name=":0" /><ref>Busacca, Larry (July 15, 2009). "[https://www.gettyimages.com/detail/news-photo/paul-tibbitt-executive-producer-spongebob-squarepants-bill-news-photo/89042239 Executive Producer, Spongebob Squarepants, Bill Fagerbakke - voice of Patrick Star and Tom Kenny - Voice of Spongebob Squarepants attend the unveiling of a SpongeBob SquarePants wax figure in honor of the 10th anniversary of Nickelodeon's SpongeBob SquarePants at Madame Tussauds on July 15, 2009 in New York City.]" Getty Images. Retrieved on June 13, 2025.</ref> Other notable attendees include {{W|Amy Carlson}}, {{W|Syd Butler}},<ref>Busacca, Larry (July 15, 2009). "[https://www.gettyimages.com/detail/news-photo/bill-fagerbakke-voice-of-patrick-star-actress-amy-carlson-news-photo/89043586 Bill Fagerbakke, voice of Patrick Star, actress Amy Carlson, Sid Butler and Tom Kenny, the voice of Spongebob Squarepants, attend the unveiling of a SpongeBob SquarePants wax figure in honor of the 10th anniversary of Nickelodeon's SpongeBob SquarePants at Madame Tussauds on July 15, 2009 in New York City]." Getty Images. Retrieved on June 13, 2025.</ref> {{W|David Castro}},<ref name=":1">Busacca, Larry (July 15, 2009). "[https://www.gettyimages.com/detail/news-photo/actors-david-castro-and-raquel-castro-attend-the-unveiling-news-photo/89041563 Actors David Castro and Raquel Castro attend the unveiling of a SpongeBob SquarePants wax figure in honor of the 10th anniversary of Nickelodeon's SpongeBob SquarePants at Madame Tussauds on July 15, 2009 in New York City.]" Getty Images. Retrieved on June 13, 2025.</ref> {{W|Raquel Castro}},<ref name=":1" /> {{W|NeNe Leakes}},<ref>Busacca, Larry (July 15, 2009). "[https://www.gettyimages.com/detail/news-photo/nene-leakes-of-bravos-the-real-housewives-of-atlanta-news-photo/89041517 NeNe Leakes of BRAVO�s The Real Housewives of Atlanta attends the unveiling of a SpongeBob SquarePants wax figure in honor of the 10th anniversary of Nickelodeon's SpongeBob SquarePants at Madame Tussauds on July 15, 2009 in New York City.]" Getty Images. Retrieved on June 13, 2025.</ref> {{W|Oksana Baiul}},<ref>Busacca, Larry (July 15, 2009). "[https://www.gettyimages.com/detail/news-photo/world-figure-skater-oksana-baiul-attends-the-unveiling-of-a-news-photo/89041551 World figure skater Oksana Baiul attends the unveiling of a SpongeBob SquarePants wax figure in honor of the 10th anniversary of Nickelodeon's SpongeBob SquarePants at Madame Tussauds on July 15, 2009 in New York City.]" Getty Images. Retrieved on June 13, 2025.</ref> and {{W|Curtiss Cook}}.<ref>Busacca, Larry (July 15, 2009). "[https://www.gettyimages.com/detail/news-photo/actor-curtis-cook-attends-the-unveiling-of-a-spongebob-news-photo/89042437 Actor Curtis Cook attends the unveiling of a SpongeBob SquarePants wax figure in honor of the 10th anniversary of Nickelodeon's SpongeBob SquarePants at Madame Tussauds on July 15, 2009 in New York City.]" Getty Images. Retrieved on June 13, 2025.</ref> 
{{Clear}}
==Commissions in the United Kingdom==
===''The Sponge Who Could Fly'' musical===
{{Main|SpongeBob SquarePants: The Sponge Who Could Fly}}
''The Sponge Who Could Fly'' is an international musical, based on the episode "[[The Sponge Who Could Fly]]." The script was written by [[Steven Banks]], who had become the head writer for the series in season 4, with songs by [[Eban Schletter]]. Gip Hoppe served as director, with choreographer and associate director Jenn Rapp, and the set was designed by Rialto vet David Gallo. The musical was produced by Nickelodeon and MTVN Kids and Family Group, partnered with Broadway Asia Entertainment.

===''SpongeBob SuperFan''===
'''SpongeBob SuperFan''' was a contest where people could vote about their favorite {{SBSP}} fan. The five finalists were named Laura, Hannah, Courtney, Rhianna, and Lucy.
<gallery widths="180" captionalign="center" position="center">
NICKELODEON SPONGE BOB SUPER FAN AD
SpongeBob Superfan Finalist Puppet Show|A video submitted by Jenna, initially picked as one of the 5 finalists.
</gallery>

===''Bollywood Bob''===
{{Main|Bollywood Bob}}
''Bollywood Bob'' is a music video that was produced by {{W|Nickelodeon (UK & Ireland|Nickelodeon UK}}. It first aired on the said network on {{Time|November 14}}, {{Time|2009}}<ref name="Licensing">{{cite web|url=https://www.licenseglobal.com/spongebob-goes-bollywood|title=SpongeBob Goes to Bollywood|date=2009-11-12|accessdate=2019-07-26|publisher=License Global|archiveurl=http://web.archive.org/web/20190726115250/https://www.licenseglobal.com/spongebob-goes-bollywood|archivedate=2019-07-26}}</ref> and was followed by showings of a 30-second version in Vue and Cineworld cinemas nationwide. It follows Rohan, who enters a Bollywood palace to present the King with a golden sponge.<ref name="Licensing"/>

===New episode premieres===
[[File:3866605255_4493cc2993.jpg|thumb|260px]]New season 6 episodes and the double-length specials "[[SpongeBob SquarePants vs. The Big One]]" and "[[What Ever Happened to SpongeBob?]]" debuted in the UK. Also, a contest was held for the latter, with prizes including ''Think Happy'' t-shirts.

==Commissions in Germany==
===''Think Happy Day''===
{{Event
|Image = File:Epimported-Think-happy-day-544x1024.jpg
|Date = {{Time|November 28}}-{{Time|November 29|29}}, {{Time|2009}}
|Name = Think Happy Day
}}
On November 28, nine countries across North Europe like the Netherlands, Scandinavia, and Belgium would show from Viacom channels including [[Nickelodeon]], Comedy Central, MTV, and TMF, a 24-hour SpongeBob marathon. In addition, the viewers would decide what to see during the ''SpongeBob Top 100'', from the Nickelodeon website. During the marathon, statements of celebrities and kids, such as the cast of ''House of Anubis'', would pass by, in which they are told what makes them happy.<ref name="THD"/> Viewers could submit messages, or photos and videos, that "show their personal moments of happiness", so they can have a chance to appear.<ref>{{cite web|archiveurl=https://web.archive.org/web/20091108064409/http://www.nick.de/diesunddas/Think-Happy-Day.6405.html|url=http://www.nick.de/diesunddas/Think-Happy-Day.6405.html|archivedate=2009-11-08|publisher=Nickelodeon Germany|title=Think Happy Day|language=in German}}</ref>

Viacom pay-TV stations in Germany were not affected by this special and showed their normal program that day.

<gallery widths="180" position="center">
mtv de spongebob.jpg
nick de spongebob.jpg
viva de spongebob.jpg
ThinkHappyDay WhatMakesYouHappy.png
HouseOfAnubis ThinkHappyDay.png
ThinkHappyDay Promo.png
thd-164.jpg
</gallery>

====Episodes====
;Nickelodeon Germany
{| border="0" cellpadding="1" cellspacing="1" class="wikitable mw-collapsible mw-collapsed" style="width: 500px;"
|-
! colspan="2" |November 28
|-
|Time
|Episodes
|-
|6:30 am
|"[[Sing a Song of Patrick]]"/"[[Enemy In-Law]]"
|-
|7:00 am
|"[[Mermaid Man vs. SpongeBob]]"/"[[SquidBob TentaclePants]]"
|-
|7:30 am
|"[[Penny Foolish]]"/"[[The Great Snail Race]]"
|-
|8:00 am
|"[[Snowball Effect]]"/"[[Bubble Buddy]]"
|-
|8:30 am
|"[[Naughty Nautical Neighbors]]"/"[[Best Frenemies]]"
|-
|9:00 am
|"[[Once Bitten]]"/"[[Jellyfishing]]"/"[[Squeaky Boots]]"
|-
|9:45 am
|"[[Pest of the West]]"
|-
|10:15 am
|"[[Boating Buddies]]"/"[[Blackened Sponge]]"
|-
|10:45 am
|"[[Jellyfish Jam]]"/"[[Best Day Ever]]"
|-
|11:15 am
|"[[Ugh]]"
|-
|11:45 am
|"[[House Fancy]]"/"[[Best Frenemies]]"
|-
|12:15 pm
|"[[The Lost Mattress]]"/"[[The Smoking Peanut]]"
|-
|12:45 pm
|"[[Fools in April]]"/"[[Mermaid Man and Barnacle Boy]]"
|-
|1:15 pm
|"[[Friend or Foe]]"
|-
|1:45 pm
|"[[Patrick SmartPants]]"/"[[The Original Fry Cook]]"
|-
|2:15 pm
|"[[To Save a Squirrel]]"/"[[Suds]]"
|-
|2:45 pm
|"[[The Splinter]]"/"[[Banned in Bikini Bottom]]"
|-
|3:15 pm
|"[[Karate Island]]"/"[[Mermaid Man and Barnacle Boy V]]"
|-
|3:45 pm
|"[[I'm Your Biggest Fanatic]]"/"[[Good Neighbors]]"
|-
|4:15 pm
|"[[Party Pooper Pants]]"
|-
|4:45 pm
|"[[The Slumber Party]]"/"[[Funny Pants]]"
|-
|5:15 pm
|"[[Help Wanted]]"/"[[Reef Blower]]"/"[[No Weenies Allowed]]"
|-
|5:45 pm
|"[[Culture Shock]]"/"[[Bubblestand]]"
|-
|6:15 pm
|"[[Your Shoe's Untied]]"/"[[The Secret Box]]"
|-
|6:45 pm
|"[[Naughty Nautical Neighbors]]"/"[[Rock Bottom]]"
|-
|7:15 pm
|"[[What Ever Happened to SpongeBob?]]"
|-
|7:45 pm
|"[[Pizza Delivery]]"/"[[Ripped Pants]]"
|}

{| border="0" cellpadding="1" cellspacing="1" class="wikitable mw-collapsible mw-collapsed" style="width: 500px;"
|-
! colspan="2" |November 29
|-
|scope="col"|Time
|scope="col"|Episodes
|-
|6:30 am
|"[[To Love a Patty]]"/"[[Big Pink Loser]]"
|-
|7:00 am
|"[[I'm with Stupid]]"/"[[SpongeHenge]]"
|-
|7:30 am
|"[[F.U.N.]]"/"[[Not Normal]]"
|-
|8:00 am
|"[[Grooming Gary]]"/"[[The Fry Cook Games]]"/"[[The Paper]]"
|-
|8:45 am
|"[[Dunces and Dragons]]"
|-
|9:15 am
|"[[Survival of the Idiots]]"/"[[New Student Starfish]]"
|-
|9:45 am
|"[[Mermaid Man and Barnacle Boy II]]"/"[[Rock-a-Bye Bivalve]]"
|-
|10:15 am
|"[[Patty Caper]]"/"[[A Flea in Her Dome]]"
|-
|10:45 am
|"[[Squid on Strike]]"/"[[Squirrel Jokes]]"
|-
|11:15 am
|"[[Spongicus]]"/"[[Dear Vikings]]
|-
|11:45 am
|"[[The Algae's Always Greener]]"/"[[The Pink Purloiner]]"
|-
|12:15 pm
|"[[Welcome to the Chum Bucket]]"/"[[Krabby Road]]"
|-
|12:45 pm
|"[[Roller Cowards]]"/"[[Choir Boys]]"
|-
|1:15 pm
|"[[Christmas Who?]]"
|-
|1:45 pm
|"[[Graveyard Shift]]"/"[[Mermaid Man and Barnacle Boy IV]]"
|-
|2:15 pm
|"[[Shuffleboarding]]"/"[[Slide Whistle Stooges]]"
|-
|2:45 pm
|"[[The Sponge Who Could Fly]]"
|-
|3:15 pm
|"[[Opposite Day]]"/"[[As Seen on TV]]"
|-
|3:45 pm
|"[[Hocus Pocus]]"/"[[Plankton!]]"
|-
|4:15 pm
|"[[Squid's Day Off]]"/"[[The Battle of Bikini Bottom]]"
|-
|4:45 pm
|"[[Chimps Ahoy]]"/"[[Texas]]"
|-
|5:15 pm
|"[[Goo Goo Gas]]"/"[[Gone]]"
|-
|5:45 pm
|"[[Friend or Foe]]"
|-
|6:15 pm
|"[[The Krusty Sponge]]"/"[[Sandy's Rocket]]"
|-
|6:45 pm
|"[[SpongeBob SquarePants vs. The Big One]]"
|-
|7:15 pm
|"[[Patty Hype]]"/"[[Missing Identity]]"
|-
|7:45 pm
|"[[Pickles]]"/"[[Home Sweet Pineapple]]"
|}
;VIVA Germany
The music channel VIVA showed over 50 SpongeBob episodes with themes about love, friendship and music until 8:00 pm, from 06:00 am. From 20:00 there was a "Planet VIVA Special: Underwater Hits" and from 22:00 a "Planet VIVA Special: Think Happy Day." From 0:00 to 6:00, VIVA again broadcasted six hours of SpongeBob episodes.
{| border="0" cellpadding="1" cellspacing="1" class="wikitable mw-collapsible mw-collapsed" style="width: 500px;"
|-
! colspan="2" |November 28
|-
|scope="col"|Time
|scope="col"|Episodes
|-
|6:00 am
|"[[Hall Monitor]]" / "[[Jellyfish Jam]]"
|-
|6:30 am
|"[[Nature Pants]]" / "[[Opposite Day]]"
|-
|7:00 am
|"[[The Chaperone]]" / "[[Employee of the Month]]"
|-
|7:30 am
|"[[Valentine's Day]]" / "[[The Paper]]"
|-
|8:00 am
|"[[Big Pink Loser]]" / "[[Bubble Buddy]]"
|-
|8:30 am
|"[[Mermaid Man and Barnacle Boy III]]" / "[[Squirrel Jokes]]"
|-
|9:00 am
|"[[Nasty Patty]]" / "[[Idiot Box]]"
|-
|9:30 am
|"[[Have You Seen This Snail?]]"
|-
|10:00 am
|"[[Whale of a Birthday]]" / "[[Karate Island]]"
|-
|10:30 am
|"[[New Student Starfish]]" / "[[Clams]]"
|-
|11:00 am
|"[[Bummer Vacation]]" / "[[Wigstruck]]"
|-
|11:30 am
|"[[Best Day Ever]]" / "[[The Gift of Gum]]"
|-
|12:00 am
|"[[Friend or Foe?]]"
|-
|12:30 am
|"[[Roller Cowards]]" / "[[Bucket Sweet Bucket]]"
|-
|1:00 pm
|"[[To Love a Patty]]" / "[[Breath of Fresh Squidward]]"
|-
|1:30 pm
|"[[Goo Goo Gas]]" / "[[Le Big Switch]]"
|-
|2:00 pm
|"[[The Inmates of Summer]]" / "[[To Save a Squirrel]]"
|-
|2:30 pm
|"[[Pest of the West]]"
|-
|3:00 pm
|"[[Banned in Bikini Bottom]]" / "[[Stanley S. SquarePants]]"
|-
|3:30 pm
|"[[House Fancy]]" / "[[Krabby Road]]"
|-
|4:00 pm
|"[[Spongicus]]" / "[[Suction Cup Symphony]]"
|-
|4:30 pm
|"[[Not Normal]]" / "[[Gone]]"
|-
|5:00 pm
|"[[The Splinter]]" / "[[Slide Whistle Stooges]]"
|-
|5:30 pm
|"[[A Life in a Day]]" / "[[Sun Bleached]]"
|-
|6:00 pm
|"[[The Slumber Party]]" / "[[Grooming Gary]]"
|-
|6:30 pm
|"[[Giant Squidward]]" / "[[No Nose Knows]]"
|-
|7:00 pm
|"[[The Sponge Who Could Fly]]"
|-
|7:30 pm
|"[[Gullible Pants]]" / "[[Overbooked]]" / "[[Hall Monitor]]" / "[[Jellyfish Jam]]"
|-
|8:00 pm
|Planet VIVA Special: "Underwater Hits"
|-
|10:00 pm
|Planet VIVA Special: "Think Happy Day"
|-
|00:00 am
|"[[Big Pink Loser]]" / "[[Bubble Buddy]]"
|-
|00:30 am
|"[[Chimps Ahoy]]" / "[[Ghost Host]]"
|-
|1:00 am
|"[[Have You Seen This Snail?]]"
|-
|1:30 am
|"[[Pest of the West]]"
|-
|2:00 am
|"[[Mermaid Man and Barnacle Boy III]]" / "[[Squirrel Jokes]]"
|-
|2:30 am
|"[[Best Day Ever]]" / "[[The Gift of Gum]]"
|-
|3:00 am
|"[[Scaredy Pants]]" / "[[I Was a Teenage Gary]]"
|-
|3:30 am
|"[[Sleepy Time]]" / "[[Suds]]"
|-
|4:00 am
|"[[Born to Be Wild]]" / "[[Best Frenemies]]"
|-
|4:30 am
|"[[Snowball Effect]]" / "[[One Krabs Trash]]"
|-
|5:00 am
|"[[Just One Bite]]" / "[[The Bully]]"
|-
|5:30 am
|"[[No Free Rides]]" / "[[I'm Your Biggest Fanatic]]"
|}
;MTV Germany
MTV started the day at 6:00 am with the documentary "[[Square Roots: The Story of SpongeBob SquarePants]]." Afterwards, the SpongeBob episodes were broadcast. Focus at MTV was "beach and sea." Then the best "Underwater Hits" were shown in a clip section.
{{Section-expand}}

====''Captain's Secrets''====
[[File:Sbcaptainsecrets.png|thumb|right|200px]]
On Comedy Central Germany, there was a marathon called "''Captain's Secrets''", broadcasted as part of the ''Think Happy Day'', on November 28, on 8:15 PM. Selected episodes from the marathon would have to do with rumors surrounding SpongeBob SquarePants and other main characters. The event was presented by [[Painty the Pirate]].<ref name="THD"/>
{|width="65%" border="1" cellpadding="1" cellspacing="0" class="article-table"
|-
! scope="col"|Rumors
! scope="col"|Episodes
|-
| {{Link|SpongeBob}} is already 20 years old.
| "[[Sleepy Time]]"
|-
| SpongeBob has been at a company party without his pants on a copier.
| "[[The Secret Box]]"
|-
| [[Harold SquarePants]] isn't SpongeBob's father.
| "[[Stanley S. SquarePants]]"
|-
| SpongeBob has a double.
| "[[The Slumber Party]]"
|-
| SpongeBob and {{Link|Patrick}} do crooked things after [[Jellyfishing (hobby)|jellyfishing]].
| "[[Help Wanted]]"/"[[Reef Blower]]"
|-
| {{Link|Sandy}} was in a witness protection program.
| "[[Texas]]"/"[[Pressure]]"
|-
| {{Link|Mr. Krabs}} takes drugs.
| "[[The Lost Mattress]]"/"[[Krusty Towers]]"
|-
| SpongeBob is a transvestite.
| "[[Whale of a Birthday]]"/"[[Toy Store of Doom]]"
|-
| SpongeBob is a weakling.
| "[[Atlantis SquarePantis]]"
|-
| SpongeBob is gay.
| "[[Rock-a-Bye Bivalve]]"
|}

===Limited edition plush toy===
10.000 copies of a limited edition plush toys of SpongeBob, were produced with gold color, as part of the campaign by Simba.
<gallery widths="132" position="center">
91rQj50U9pL. SY450 .jpg|A Limited Edition toy
S-l1600_(3).jpg
</gallery>

===2011 ''Think Happy Day'' event: ''Day of Laughter''===
{{Event
|Image = Think_Happy_Day_2011_Logo.jpg
|Date = {{Time|May 22}}, {{Time|2011}}
|Name = Think Happy Day
|Episodes = 55
}}
Nickelodeon launched the second Think Happy Day marathon on May 22 at 6am. Until 20:15, an episode marathon of the "funniest" SpongeBob episodes would air on the screen. "With this special program, Nickelodeon celebrates the day of laughter and invites all fans of the yellow sponge to a great SpongeBob party with lots of great winnings!" In the countdown to Think Happy Day Online, there would be hands-on activities for fans.

SpongeBob fans would help shape the program on Think Happy Day this year, adding a laugh of laughter to the Day of Laughter. With the help of the SpongeBob app for Think Happy Day sponge fans could cut their own favorite scenes together and create an individual minute of laughter. The "funniest minutes" of laughter would air on May 22.

They could also invite friends to the SpongeBob party on Facebook and win one of many SpongeBob party packages. From SpongeBob chips to SpongeBob streamers to SpongeBob showers, ''there's everything you need for a fun SpongeBob party''.<ref>{{cite web|url=http://www.pressemeldungen.at/169204/nickelodeon-feiert-den-think-happy-day-2011/|title=Nickelodeon feiert den Think Happy Day 2011|language=in German|accessdate=2019-07-26|publisher=News & PR|date=2011-04-29}}</ref>

<gallery type="slideshow" position="center">
THD 400x400.png
180px-Think Happy Day 2012.jpg|The German logo for the 2011 event in Germany
THD Lachdag 01.png
Vlcsnap-2017-12-08-18h04m41s667.png
Vlcsnap-2017-12-08-18h05m05s932.png
THD Lachdag 04.png
THD Lachdag 05.png
THD Lachdag 06.png
THD Lachdag 07.png
THD Lachdag 08.png
THD Lachdag 09.png
THD Lachdag 10.png
</gallery>

====Episodes====
{| border="0" cellpadding="1" cellspacing="1" class="wikitable mw-collapsible mw-collapsed" style="width: 500px;"
|-
! colspan="2" |Episodes<ref>{{cite web|url=http://www.tvspielfilm.de/news-und-specials/spongebob-nonstop-think-happy-day-2011,4562776,ApplicationArticle.html|publisher=TV Spielfilm|accessdate=2019-07-26|title=SpongeBob nonstop: Think Happy Day 2011|language=in German}}</ref>
|-
|scope="col"|Time
|scope="col"|Episodes
|-
|5:55 am
|"[[Pressure]]"
|-
|6:15 am
|"[[Plankton!]]"
|-
|6:25 am
|"[[Grooming Gary]]"
|-
|6:45 am
|"[[I Was a Teenage Gary]]
|-
|6:55 am
|"[[Idiot Box]]"
|-
|7:15 am
|"[[Dear Vikings]]"
|-
|7:25 am
|"[[Procrastination]]"
|-
|7:45 am
|"[[Gary Takes a Bath]]"
|-
|7:55 am
|"[[That's No Lady]]"
|-
|8:15 am
|"[[Stuck in the Wringer]]"
|-
|8:25 am
|"[[Le Big Switch]]"
|-
|8:45 am
|"[[Banned in Bikini Bottom]]"
|-
|8:55 am
|"[[Your Shoe's Untied]]"
|-
|9:15 am
|"[[Rock Bottom]]"
|-
|9:25 am
|"[[Pickles]]"
|-
|9:45 am
|[[Sing a Song of Patrick]]
|-
|9:55 am
|"[[Yours, Mine and Mine]]"
|-
|10:15 am
|"[[Choir Boys]]"
|-
|10:25 am
|"[[Something Smells]]"
|-
|10:45 am
|"[[The Lost Mattress]]"
|-
|10:55 am
|"[[20,000 Patties Under the Sea]]"
|-
|11:15 am
|"[[Graveyard Shift]]"
|-
|11:25 am
|"[[Komputer Overload]]"
|-
|11:45 am
|"[[F.U.N.]]"
|-
|11:55 am
|"[[Grandpappy the Pirate]]"
|-
|12:15 am
|"[[Party Pooper Pants]]"
|-
|12:45 am
|"[[Bubblestand]]"
|-
|12:55 am
|"[[One Coarse Meal]]""
|-
|1:15 pm
|"[[No Weenies Allowed]]"
|-
|1:25 pm
|"[[Wigstruck]]"
|-
|1:45 pm
|"[[Nature Pants]]"
|-
|2:00 pm
|"[[Pineapple Fever]]"
|-
|2:15 pm
|"[[To Love a Patty]]"
|-
|2:25 pm
|"[[Stanley S. SquarePants]]"
|-
|2:45 pm
|"[[Have You Seen This Snail?]]"
|-
|3:15 pm
|"[[Breath of Fresh Squidward]]"
|-
|3:25 pm
|"[[Jellyfish Jam]]"
|-
|3:45 pm
|"[[Help Wanted]]"
|-
|3:55 pm
|"[[Pet or Pests]]"
|-
|4:15 pm
|"[[Krusty Krab Training Video]]"
|-
|4:25 pm
|"[[No Nose Knows]]"
|-
|4:45 pm
|"[[The Splinter]]"
|-
|4:55 pm
|"[[Pickles]]"
|-
|5:15 pm
|"[[Ugh]]"
|-
|5:40 pm
|"[[Chimps Ahoy]]"
|-
|5:50 pm
|"[[Opposite Day]]"
|-
|6:05 pm
|"[[Ripped Pants]]"
|-
|6:20 pm
|"[[Shell Shocked]]"
|-
|6:35 pm
|"[[The Chaperone]]"
|-
|6:50 pm
|"[[What Ever Happened to SpongeBob?]]" ("[[Rise and Shine]]" aired in the middle of the episode")
|-
|7:20 pm
|"[[The Inmates of Summer]]"
|-
|7:35 pm
|"[[I ♥ Dancing]]"
|-
|7:50 pm
|"[[To SquarePants or Not to SquarePants]]"
|-
|8:00 pm
|"[[Funny Pants]]"
|}
====Errors====
*At 6:00 pm, while the episode planned to, aired, the title card that was shown, was the "[[Bubblestand]]" one.
*At 7:30 pm, the title card of "[[To Save a Squirrel]]" was visible, but was changed directly afterwards on advertisements.

===2012 ''Think Happy Day'' event: ''Be Spongy!''===
{{Event
|Image = SpongeBob-Schwammkopf-Think-Happy-Ein-Day-Sei-Be-Spongy-SpongeBob-SquarePants-Nickelodeon-Germany-Nickelodeon-Deutschland-thd_logo_2012_layered_4print_exp.jpg
|Date = {{Time|May 27}}, {{Time|2012}}
|Name = Think Happy Day: Be Spongy!
|Episodes = 55; 1 movie<ref name="THD2012"/>
}}
A special "SpongeBob SquarePants" programming marathon with 55 episodes between 6.00am and 8.15pm, plus a special showing of "The SpongeBob SquarePants Movie" at 2.00pm were broadcasted in Nickelodeon Germany, as part of the third annual "Think Happy Day", that would be held on May 27, 2012.<ref name="THD2012">{{cite web|url=http://www.lizenzbranche.de/DocPage.aspx?DID=16586|title=SpongeBob lädt zum Think Happy Day ein|publisher=Brandora Lizenzbranche|date=April 2012|accessdate=2019-07-27}}</ref> The slogan was "Be Spongy!"

Between May 27 and July 14, 2012, European Nickelodeon viewers and fans of the show could log in to the official Nickelodeon Germany website, Nick.de, to add their photos of themselves pulling "SpongeBob SquarePants" facial expressions, where each photograph would be added to a giant photo mosaic, featuring several thousand fans' photos. The finished "SpongeBob SquarePants" mosaic was then unveiled and displayed on a special street banner around Europe during Summer 2012.<ref>{{cite web|archiveurl=https://web.archive.org/web/20120528102956/http://www.nick.de:80/static/article_tv_tipp_think_happy|url=http://www.nick.de:80/static/article_tv_tipp_think_happy|archivedate=2012-05-28|publisher=Nickelodeon Germany|title=TV-TIPP FÜRS WOCHENENDE|language=in German}}</ref>

====Episodes====
{| border="0" cellpadding="1" cellspacing="1" class="wikitable mw-collapsible mw-collapsed" style="width: 500px;"
|-
! colspan="2" |Episodes
|-
|scope="col"|Time
|scope="col"|Episodes
|-
|5:45 am
|"[[Hooky]]" / "[[Mermaid Man and Barnacle Boy II]]"
|-
|6:13 am
|"[[SB-129]]" / "[[Karate Choppers]]"
|-
|6:35 am
|"[[Spy Buddies]]"
|-
|6:49 am
|"[[Valentine's Day]]" / "[[The Paper]]"
|-
|7:18 am
|"[[Whale of a Birthday]]" / "[[Karate Island]]"
|-
|7:45 am
|"[[New Fish in Town]]" / "[[Love That Squid]]"
|-
|8:14 am
|"[[The Inmates of Summer]]" / "[[To Save a Squirrel]]"
|-
|8:35 am
|"[[The Krusty Plate]]"
|-
|8:48 am
|"[[What Ever Happened to SpongeBob?]]"
|-
|9:10 am
|"[[BlackJack]]"
|-
|9:26 am
|"[[Jellyfish Hunter]]" / "[[The Fry Cook Games]]"
|-
|9:54 am
|"[[Buried in Time]]" / "[[Enchanted Tiki Dreams]]"
|-
|10:21 am
|"[[The Abrasive Side]]" / "[[Earworm]]"
|-
|10:47 am
|"[[The Chaperone]]" / "[[Employee of the Month]]"
|-
|11:16 am
|"[[Nature Pants]]" / "[[Opposite Day]]"
|-
|11:41 am
|"[[Sleepy Time]]" / "[[Suds]]"
|-
|12:09 am
|"[[Dying for Pie]]" / "[[Imitation Krabs]]"
|-
|12:37 am
|"[[Survival of the Idiots]]" / "[[Dumped]]"
|-
|1:05 pm
|"[[Sandy's Rocket]]" / "[[Squeaky Boots]]"
|-
|1:31 pm
|"[[Patrick SmartPants]]"
|-
|1:45 pm
|''[[The SpongeBob SquarePants Movie]]''
|-
|3:14 pm
|"[[Drive Thru]]" / "[[The Hot Spot]]"
|-
|3:43 pm
|"[[As Seen on TV]]" / "[[Can You Spare a Dime?]]"
|-
|4:15 pm
|"[[Snowball Effect]]" / "[[One Krabs Trash]]"
|-
|4:42 pm
|"[[Keep Bikini Bottom Beautiful]]" / "[[A Pal for Gary]]"
|-
|5:10 pm
|"[[Krusty Towers]]" / "[[Mrs. Puff, You're Fired]]"
|-
|5:39 pm
|"[[The Curse of the Hex]]" / "[[The Main Drain]]"
|-
|6:09 pm
|"[[Trenchbillies]]" / "[[Sponge-Cano!]]"
|-
|6:37 pm
|"[[Frozen Face-Off]]"
|-
|7:06 pm
|"[[The Clash of Triton]]"
|-
|7:28 pm
|"[[SpongeBob SquarePants vs. The Big One]]"
|-
|7:54 pm
|"[[SpongeBob vs. The Patty Gadget]]"
|-
|8:02 pm
|"[[The Masterpiece]]"
|}

==Commissions in other countries==
===''Pavillon de l'Eau'' exhibition===
{{main|Pavillon de l'Eau exhibition}}
Between July 10 and November 21, 2009, an exhibition in Pavillon de l'Eau happened in France, in partnership with Eau de Paris and the Paris City Council. After the end of it in the museum, it would tour around France.

==Idents and promos==
*International idents and commercials produced as part of the campaign depict well-known sites around the world. The Milano Design Studio and Nickelodeon Italy created an ident with that premise for the campaign, directed and produced by Davide Tappero Merlo for Bonsaininja, and Eleonora Cremascoli. Sound design was done by Carlos Zarattini, and Jinglebell Communication, and art direction by Fabio Ardemagni.<ref>https://vimeo.com/11840114</ref>
**Other commercials for the UK depict SpongeBob in various world attractions, such as the {{W|Statue of Liberty}}, the {{W|Great Sphinx of Giza}}, the {{W|Mount Rushmore}} (replacing Abraham Lincoln's head sculpture). They were written, edited and produced by Phil Ball. Graphics were made by Blue Zoo, and audio by The Jungle Group, companies who would later work on bumpers and promos for the [[SpongeBob's Top 100]] marathon event. Narration was done by ''{{W|The X Factor (UK TV series)|The X Factor}}'' brand voice artist Peter Dickson.<ref>https://vimeo.com/12078129</ref>
*Other promos for events centered around the event were made by Derek Best, such as the ''SpongeBob SuperFan'' one, with the "WhoBob WhatPants?" one winning a UK silver Promax award.<ref>https://vimeo.com/10746008</ref> Another promo for general episode airings on weekdays including the song ''{{W|Holding Out for a Hero|I Need a Hero}}'' was produced by Jungle Studios, directed and written by Jonny Mazur, and sound designed by Gez Lloyd. It also won a gold Promax award.<ref>https://vimeo.com/18087791</ref><ref>https://vimeo.com/18569668</ref><ref>https://vimeo.com/42277476</ref>
*Another [[List of Nickelodeon bumpers|ident]] was produced by Dyrdee for Nickelodeon Germany, starring live-action versions of characters from the show.<ref>http://web.archive.org/web/20120623205639/http://www.dyrdee.com/project/nickelodeon-spongebob-iconic?b=1,65</ref>
<gallery type="slideshow" widths="315" position="center">
SpongeBobUK YOTS Promo1.png
SpongeBobUK YOTS Promo2.png
SpongeBobUK YOTS Promo3.png
SpongeBobUK YOTS Promo4.png
SpongeBobUK YOTS Promo5.png
SpongeBobUK YOTS Promo6.png
SpongeBobUK YOTS Promo7.png
SpongeBobUK YOTS Promo8.png
SpongeBobUK YOTS Promo9.png
SpongeBobUK YOTS Promo10.png
SpongeBobUK YOTS SUMMERPromo1.png
SpongeBobUK YOTS SUMMERPromo2.png
Vlcsnap-2017-12-08-17h39m46s941.png
SpongeBobUK YOTS SUMMERPromo3.png
SpongeBobUK YOTS SUMMERPromo4.png
Vlcsnap-2017-12-08-17h40m01s988.png
SpongeBobUK YOTS SUMMERPromo5.png
SpongeBobUK YOTS SUMMERPromo6.png
</gallery><gallery type="slideshow" widths="315" position="center">
SB INeedAHero 01.png
SB INeedAHero 02.png
SB INeedAHero 03.png
SB INeedAHero 04.png
SB INeedAHero 05.png
SB INeedAHero 06.png
SB INeedAHero 07.png
SB INeedAHero 08.png
SB INeedAHero 09.png
SB INeedAHero 10.png
SB INeedAHero 11.png
SB INeedAHero 12.png
SB INeedAHero 13.png
SB INeedAHero 14.png
SB INeedAHero 15.png
SB INeedAHero 16.png
SB INeedAHero 17.png
SB INeedAHero 18.png
SB INeedAHero 19.png
SB INeedAHero 20.png
</gallery>
<gallery widths="180" captionalign="center" position="center">
SpongeBob Rules Promo|A promo for the event on Nickelodeon UK
Year of the Sponge - Nickelodeon
SpongeBob Song|"This Saturday" Promo
SpongeBob SquarePants - "WhoBob WhatPants?" Official UK Promo|UK ''WhoBob WhatPants?'' promo, made by Derek Best<br>Winner of an UK silver Promax
</gallery>

==Trivia==
*The ''Think Happy Day'' event is similar to the German SpongeBob 24-Hour Marathon.

==Gallery==
<gallery widths="180" captionalign="center" position="center">
Screenshot 2017-04-03-18-50-18.png|Promotional posters for the event in Japan
51LQ-9W6ATL. AC SL1500 .jpg
SB10TH JAPAN.png
ΣκέψουΧαρούμενα-ΗΧρονιάΤουΜπομπ.png|Greek logo
TH-YOTS Clouds.png
SBSP Special Collection, Vol 1.jpg|[[SpongeBob SquarePants Specials Collection, Vol. 1]]
SBSP Special Collection, Vol 2.jpg|[[SpongeBob SquarePants Specials Collection, Vol. 2]]
AD4D25FC-832E-473F-891C-4855196843EA.jpeg|German logo
SpongeBob SquarePants - Think Happy 2009 Nickelodeon Europe promo.jpg|2009 promo for the campaign on Nickelodeon Europe
SB 10th anniversary promo print.jpeg|10th anniversary promotional print<ref>[https://www.flickr.com/photos/13878970@N06/2917506351/ SpongeBob SquarePants 10th Anniversary promotional print | Flickr]</ref>
SB 10th anniversary promo print 2.jpeg|10th anniversary promotional print<ref>[https://www.flickr.com/photos/13878970@N06/2918353430/ SpongeBob SquarePants 10th Anniversary promotional print 2… | Flickr]</ref>
</gallery>

==Videos==
<gallery widths="180" captionalign="center" position="center">
Think Happy Day auf Nickelodeon - Trailer 3|Promo for the 2011 event on Nickelodeon Germany
NICKELODEON SPONGE BOB SUPER FAN AD
Het Huis Anubis Think Happy Day Appie (Kevin) en Joyce (Marieke)|Some of the cast of ''House of Anubis'', talking about the 2009 ''Think Happy Day'' event.
Nick Japan Spongebob Happy Yellow Commercial (2009)
Promos de vive feliz Bob Esponja 10 años (2009)
</gallery>

==References==
{{Reflist}}

==External links==
*[http://web.archive.org/web/20130810022320/http://north.viacom.com/se/nickelodeon/nickelodeon-events/think-happy-day/ The site for the ''Think Happy Day'' event on north.viacom.com]
*[http://web.archive.org/web/20110505011001/http://thd.spongebob.de/ The site for the 2011 and 2012 events on spongebob.de]
*{{Social media|Twitter|2=https://twitter.com/ThinkHappyDay}} for Think Happy Day

{{Events}}
{{AtlantisSquarePantis}}
{{WhoBobWhatPants}}
{{PestWest}}
{{SpongeBobVsBigOne}}
[[el:Σκέψου Χαρούμενα - Η Χρονιά του Μπομπ]]
[[Category:The SpongeBob SquarePants Movie]]
[[Category:International SpongeBob SquarePants]]
[[Category:Marathons]]