View source for User:Squidward on a chair42/movie test


== Overview ==
[[File:2004 SBM billboard.jpeg|thumb|A promotional billboard for the film.]]
''The SpongeBob SquarePants Movie''<nowiki/>'s marketing campaign was kicked off by the {{W|2004 Kids' Choice Awards}} on {{Time|April 3}}, 2004,<ref name=":8" /> and ran throughout 2004 and into early 2005, with the goal of "stand[ing]-out in a crowded field and driv[ing] fans of a TV property to theaters"<ref name=":5" /> with the objectives to "drive awareness & ticket sales among kids and adults" and to position the film as a "must-see film."<ref name=":5" /> Pam Kaufman, then senior vice president of [[Nickelodeon]], stated “SpongeBob really skews from 2 to 80, and a third of the products are sold to adults.” She added, “We know the kids will come, so the tonality [of the marketing] will be college-age-directed.”<ref name=":8">Ebenkamp, Becky (February 9, 2004). [https://www.adweek.com/brand-marketing/spongebob-film-readies-ad-splash-70300/ 'SpongeBob' Film Readies Ad Splash]." Adweek. Retrieved July 11, 2025.</ref> The campaign resulted in a box office total of $85 million,<ref>[https://www.boxofficemojo.com/release/rl175343105/ ''The SpongeBob SquarePants Movie'']. Box Office Mojo. Retrieved July 3, 2025.</ref> the largest opening for a Paramount Pictures film in 2004 and biggest [[Nickelodeon|Nickelodeon Movies]] debut at the time,<ref name=":5" /> as well as boosting revenue for its promotional partners.<ref name=":5" /> Variety estimated that $150 million was spent by Viacom to support the film's release.<ref>McNary, Dave (March 23, 2004). "[https://variety.com/2004/film/markets-festivals/thesp-trio-absorb-sponge-work-1117902164/ Thesp trio absorb 'Sponge' work]." ''Variety''. Retrieved August 8, 2025.</ref>

== Promotions ==
{| class="wikitable mw-collapsible mw-collapsed" style="float:right; clear:right; width:300px; margin:0 0 1em 1em;"
! style="text-align:center;" |Marketing timeline
|-
| style="padding:0.5em 1em;" |'''2004'''

* '''March 22-25''': A sneak peak of the film was shown during ShoWest 2004.
* '''April 3''': A trailer and a [[Plankton's Plan|Plankton short]] were shown during {{W|2004 Kids' Choice Awards|Kids' Choice Awards 2004}}.<div></div>
* '''May''': Holiday Inn's promotion for the film started.<div></div>
* '''May 27''': The SpongeBob SquarePants Movie 300 was announced.
* '''August 18''': A section for film was featured at the Hollywood Radio and Television Society's 10th Annual Kids Day 2004.
* '''September 21''': ''[[The SpongeBob SquarePants Movie (book)|The SpongeBob SquarePants Movie]]'' novelization, ''[[Ice Cream Dreams]]'', ''[[Bubble Blowers, Beware!]], and'' [[Road Trip in 3-D!]] ''were released.''
* '''October 1''': ''[[Bring on the Rock!]]'' and ''[[I'm Ready!]]'' were released.
* '''October 15''': The SpongeBob SquarePants Movie 300 took place.
* '''October 24''': The [[Dare to Be Square Sweepstakes]] started.<div></div>
* '''November 17''': A special screening took place at the Loews IMAX Theater in New York City.<div></div>
* '''November 18''': [[The SpongeBob SquarePants Movie-a-thon]] started.<div></div>
* '''November 19''': The SpongeBob SquarePants Movie-a-thon ended.<div></div>
* '''November 21''': The [[Dare to Be Square Sweepstakes]] ended.<div></div>
* <div></div>
* <div></div>
|}

===Burger King===
[[File:BKmovie.jpg|thumb|210x210px|The lineup of toys.]]
To promote the movie, {{W|Burger King}} partnered with Nickelodeon to sell toys and watches based on the film from November 2004 to January 2005. Twelve meal toys and five collectable watches were made, the latter being sold separately and retailing for $1.99 with the purchase of any value meal.<ref name=":0">PR Newswire (December 2, 2004) "[https://web.archive.org/web/20121023000715/http://www.prnewswire.com/news-releases/burger-king-corporation-offers-reward-for-missing-spongebob-squarepants-inflatables-75655527.html Burger King Corporation Offers 'Reward' For Missing SpongeBob SquarePants Inflatables]." Archived from [https://www.prnewswire.com/news-releases/burger-king-corporation-offers-reward-for-missing-spongebob-squarepants-inflatables-75655527.html the original] on October 23, 2012. Retrieved June 29, 2025.</ref> The promotion also saw themed packaging, such as bags, cups, fry containers, window clings, in-store standees, and SpongeBob and Patrick themed crowns at Burger King locations. To advertise the promotion, several animated commercials were produced, including "[[Watch]]," "[[Watch Me]]," and "[[Pants-Casso]]." A micro-site on [https://bk.com BK.com], thirteen TV spots, five radio spots, and a [[Nickelodeon Magazine]] ad were also created to advertise the promotion.<ref name=":5" /> 
[[File:SpongeBob on BK.jpg|left|thumb|{{W|Burger King}} put giant inflatable balloons of [[SpongeBob SquarePants (character)|SpongeBob]] on their buildings to promote the film.]]
As part of the promotion, hundreds of 9-foot-tall [[SpongeBob SquarePants Burger King Inflatable|SpongeBob inflatable balloons]] created by Inflatable Images were ordered and placed on top of about 4,700 Burger King restaurants nationwide on {{Time|November 11}}, 2004.<ref name=":0" /><ref name=":1">NBC News (December 1, 2004) "[https://www.nbcnews.com/id/wbna6632661 Who’s stealing SpongeBob?Authorities are baffled]." Retrieved June 29, 2025.</ref> These inflatables would become infamous for how commonly they were getting stolen off of the roofs for the restaurants,<ref name=":0" /><ref name=":1" /> these incidents would be dubbed "spongenappings"<ref name=":0" />
{{Clear}}
=== Kellogg's/Keebler ===
[[File:Kellogg's SBM watch promotional display.jpeg|thumb|177x177px|A promotional display advertising the mail-in method of obtaining the watches.]]
{{W|Kellogg's}} and their then-subsidiary {{W|Keebler Company}} released a wide array of ''SpongeBob SquarePants Movie'' food products (see [[User:Squidward on a chair42/movie test#Food products|below]]) and featured promotions across a variety of cereal and snack boxes. Specially marked boxes of Kellogg's cereal included one of eight exclusive ''SpongeBob''-themed watches.<ref>[https://web.archive.org/web/20041028085055/http://www.kelloggs.com/promotions/spongebobsquarepants/sailorific.html Sailorific Watches in Specially Marked Packages!]. Kelloggs.com. Archived on October 28, 2004. Retrieved July 12, 2025.</ref> Customers could also mail in $1.99 along with four {{W|Universal Product Code|UCP}}'s from a broader variety of marked Kellogg's and Keebler products to receive one of three watches.<ref>[https://web.archive.org/web/20041012052446/http://www.kelloggs.com/promotions/spongebobsquarepants/tropicaltrio.html A Tropical Trio of Wacky Watches!]. Kelloggs.com. Archived on October 12, 2004. Retrieved July 12, 2025.</ref> Specially marked boxes of various Pop-Tarts flavors included a mail-in offer for an exclusive ''SpongeBob SquarePants Movie'' jersey shirt, which required $3.99 and three UCP's.<ref>"[https://web.archive.org/web/20041028081802/http://www.kelloggs.com/promotions/spongebobsquarepants/jerseyshirt.html It's the ''SpongeBob SquarePants'' Jersey Shirt!]" Kellogg's.com. Archived on October 28, 2004. Retrieved July 12, 2025.</ref> This offer expired on {{Time|December 31}}, 2005.<ref>[[:File:SB Movie Pop-Tart promotion scan 2.jpeg|Movie Pop-Tart promotion scan 2.jpeg]]. Encyclopedia SpongeBobia</ref> Additionally, a [https://web.archive.org/web/20041028081245/http://www.kelloggs.com/promotions/spongebobsquarepants/index.html ''SpongeBob SquarePants Movie'' microsite] was hosted on Kellogg's website,<ref>[https://web.archive.org/web/20041117043113/http://www.kelloggs.com/us/ Kelloggs.com home page]. Archived on November 17, 2004. Retrieved on July 3, 2025.</ref> which included information about their products, promotions, and associated sweepstakes.<ref name=":5" /> Kellogg's also served as a host of ''The SpongeBob SquarePants Movie'' Sweepstakes, with entry forums featured on specially marked boxes of their cereal.

===Target===
[[File:SBM-Target Nextel Cup Dodge.jpg|thumb|The ''SpongeBob SquarePants Movie'' and Target themed Dodge featured at the event, driven by {{W|Casey Mears}}.|left]]
Target launched its "Dare to Be Square" campaign to promote the film, spanning 1,313 stores, as well as on air and online promotions.<ref name=":5">[https://web.archive.org/web/20050322192709/http://www.pmalink.org/awards/reggie2005/index.asp?interface=external&action=entry&screen=view&popup=1&categoryID=628 2005 Reggie® Awards- Promotion Marketing Association]. Retrieved June 30, 2025.</ref> An earlier :30 commercial made in {{Time|2001}}, titled "[[New Home]]," was shortened to :15 and reanimated to better match the film's art style as part of the campaign. ''The SpongeBob SquarePants Movie'' promotions were also featured in Target Circular, Target Video Network, and a back-wall display in the boys' department.<ref name=":5" /> Additionally, Target distributed ''SpongeBob'' movie themed gift-guides in-theater, at [[The SpongeBob SquarePants Movie 300]], via [[Nickelodeon Magazine]], and direct mail.<ref name=":5" />

In October, Target would sponsor a ''SpongeBob SquarePants Movie''-themed Dodge in the {{W|2004 NASCAR Nextel Cup Series}} {{W|2004 UAW-GM Quality 500|race}} broadcasted live on NBC. It was driven by {{W|Casey Mears}}, who was in the No. 41 car.<ref>[https://www.jayski.com/paint-schemes/cup-series-paint-schemes/2004-nascar-nextel-cup-schemes/ ''2004 NASCAR Nextel Cup Schemes'']. Jayski's Silly Season Site. Retrieved June 30, 2025.</ref><ref name=":5" /> Target would also launch [[User:Squidward on a chair42/movie test#Dare to Be Square Sweepstakes|a sweepstakes]] that ran from October 24 to November 21, 2004.

=== Holiday Inn ===
[[File:Bikini Bottom Bites.jpg|thumb|Print advertisement for Bikini Bottom Bites, promoting the "Patrick Pizza" and "Mindy's Mac & Cheese."|left|200x200px]]
Holiday Inn partnered with Nickelodeon for a two-year promotion tied to ''The SpongeBob SquarePants Movie''. Beginning in May 2004, Holiday Inn promoted the film in over 450 hotels.<ref name=":5" /> They debuted the "Bikini Bottom Bites" kids’ menu to promote the film, available through 2005, featuring ''SpongeBob''-inspired meals such as Squidward Cereal, Patrick Pizza, Plankton Pancakes and Mindy’s Mac & Cheese.<ref name=":6">Chief Marketer Staff (December 1, 2004). "[https://chiefmarketer.com/bigtime-squarepants/ BigTime SquarePants]." Chief Marketer. Retrieved July 5, 2025.</ref> A Bikini Bottom Kids’ Corner activity sheet was also produced, which included ''SpongeBob'' crossword puzzles and mazes for children.<ref name=":6" /><ref name=":10">PRNewswire (June 14, 2004). "[https://web.archive.org/web/20040618102652/http://biz.yahoo.com/prnews/040614/clm021_1.html 'Oh, Barnacles!' SpongeBob(TM) SquarePants Hits Holiday Inn(R) Hotels and Resorts This Summer for the Return of 'Dinner's On Us']" Yahoo! Finance. Archived from the original on June 18, 2004. Retrieved July 28, 2025.
</ref>

In addition to the menu, in what was described as "The SpongeBob SquarePants Summer,"<ref name=":10" /> participating Holiday Inn SunSpree Resorts in the U.S. and Caribbean featured a Krabby Korner activity center in the lobby. featuring a ''SpongeBob'' play tent, lending library, activity table and chairs, Bop Bags, a TV/DVD player, and a {{W|PlayStation 2}} unit.<ref name=":6" /> The lending library, known as the "SpongeBob Lending Library," offered ''SpongeBob'' cartoons, board games, a video game, playing cards and books, all of which could be checked out for use in the Krabby Korner.<ref name=":10" /> The Bikini Bottom Splash area featured ''SpongeBob'' music, inflatable rafts, kickboards and ''SpongeBob'' ice cream. Guests could also collect a series of four exclusive ''SpongeBob'' keycards.<ref name=":6" /> Additionally, SpongeBob would be featured across an adult-directed Holiday Inn print and direct mail campaign. From October 16, 2004,<ref>[https://web.archive.org/web/20041016051354/http://www.ichotelsgroup.com:80/h/d/hi/1/en/home ichotelgroup.com]. Holiday Inn. Archived on October 16, 2004. Retrieved August 4, 2025.</ref> to May 17, 2005,<ref>[https://web.archive.org/web/20050517001348/http://www.ichotelsgroup.com:80/h/d/hi/1/en/home ichotelgroup.com]. Holiday Inn. Archived on May 17, 2005. Retrieved August 4, 2025.</ref> their website featured the film's trailer,<ref name=":5" /><ref>[https://web.archive.org/web/20050302235236/http://www.ichotelsgroup.com/h/d/hi/1/en/c/2/content/dec/teaser/hi/1/en/lp/movies.html Movies]. ichotelgroup.com. Holiday Inn. Archived on March 2, 2005. Retrieved August 8, 2025.</ref> with the banner being changed partway through on February 17, 2005, to coincide with the film's home media release.<ref>[https://web.archive.org/web/20050217025530/http://www.ichotelsgroup.com/h/d/hi/1/en/home ichotelsgroup.com]. Holiday Inn. Archived on February 17, 2005. Retrieved August 4, 2025.</ref>

Mark Snyder, senior vice president for brand management for Holiday Inn Hotels and Resorts stated, "SpongeBob SquarePants is number one with kids, and Holiday Inn is number one with families." Snyder added, "Partnering with Nickelodeon to bring SpongeBob alive in all Holiday Inn hotels this summer enhances the great value 'Dinner's On Us' already provides and creates an award-winning combination that brings 'family friendly' to a whole different level."<ref name=":10" />

''SpongeBob'' was also incorporated into the Dinner's on Us" promotion, which ran through September 6, 2004. Guests who booked under the "Dinner's on Us" rate and paid with their American Express card received a SpongeBob SquarePants plush toy for their children at check-in. Children five and older were given the alternative option of receiving a ''SpongeBob SquarePants'' personal digital assistant (PDA) toy instead.<ref name=":10" />
[[File:Shane Phillips and Tom Kenny.jpeg|thumb|187x187px|Shane Phillips, the winner of the lookalike contest, posing with [[Tom Kenny]] at the film's premiere in Los Angeles.]]

=== Other ===
Yahoo! Photos held an online contest to find a SpongeBob lookalike. Shane Phillips, a 27-year-old man from {{W|Memphis, Tennessee}}, was selected by [[Tom Kenny]] as the winner and won a trip to the film's Hollywood premiere in Los Angeles.<ref name=":6" /><ref>Ball, Ryan (November 10, 2004). "[https://www.animationmagazine.net/2004/11/paramount-yahoo-find-spongebob-look-alike/ Paramount, Yahoo! Find SpongeBob Look-Alike]." Animation Magazine. Retrieved July 8, 2025.</ref> In 2005, {{W|KFC}} released a set of six plush ball toys featuring characters from the film.<ref>[https://picclick.com.au/KFC-Toys-12-in-total-Sponge-Bob-Square-296143149322.html KFC TOYS 12 in total Sponge Bob Square Pants some new used some need battery]. PicClick AU</ref> AOL distributed a promotional disc offering a free trial to their dial-up internet service, the disc also included the [[The SpongeBob SquarePants Movie (PC)|PC version of ''The SpongeBob SquarePants Movie'' video game]] and other bonus content.

[https://360youthservices.org/ 360 Youth]'s College Campus Paks received limited promotional branding tied to the film. 2.4 million of the product samplers were redesigned to look like SpongeBob and were distributed through bookstores at about 900 universities from August-October<ref>[https://web.archive.org/web/20041011123501/http://360youth.com/sampling/coop/ Co-op Sampling]. 360 Youth. Archived from the original on October 11, 2004. Retrieved August 10, 2025.</ref> 2004.<ref name=":6" /><ref>[https://www.worthpoint.com/worthopedia/spongebob-squarepants-movie-campus-4639301484 SpongeBob SquarePants Movie Campus Trial Pak Box EXTREMELY RARE Promo 2004]. WorthPoint. Retrieved August 10, 2025.</ref> The boxes included samples from brands such as Clearasil, Vick’s NyQuil, Clairol Herbal Essence, and AOL CD-ROMs.<ref name=":6" />

== Contests and sweepstakes ==

===''The SpongeBob SquarePants Movie'' Sweepstakes===
''The SpongeBob SquarePants Movie'' Sweepstakes was held in November of 2004, hosted by Paramount Pictures, Nickelodeon, Kellogg's Holiday Inn, and Mitsubishi Motors to promote the film.<ref>"[https://marketingpartnerships.com/partnerships/the-spongebob-squarepants-movie-and-kelloggs-4/ THE SPONGEBOB SQUAREPANTS MOVIE and Kellogg's]." Marketing Partnerships. Retrieved June 29, 2025.</ref> One grand prize winner (who could invite up to 23 other people) could win a five-day, four-night vacation to the {{W|Cayman Islands}}, $10,000, and an exclusive "Bikini Bottom Beach Bash." 100 first prize winners could get a ''SpongeBob'' {{W|VideoNow}} color player, and 500 second prize winners could get the [[The SpongeBob SquarePants Movie (PC)|PC version of ''The SpongeBob SquarePants Movie'' video game]].<ref name=":6" /> Official entry forums were featured on specially marked boxes of Kellogg's cereal, as well as on Nick.com or by postcard.<ref>Blake Harris (November 11, 2020). "[https://www.youtube.com/watch?v=OBdzccm4XJM SpongeBob Movie: Sweepstakes]."  YouTube. Retrieved June 29, 2025.</ref>

=== ''SpongeBob SquarePants'' Video Game Sweepstakes ===
[[File:SpongeBob SquarePants Video Game Sweepstakes web image.jpeg|thumb|Image featured on the official website.|left]]
The ''SpongeBob SquarePants'' Video Game Sweepstakes was a contest held by [[THQ]] in the United States that began on {{W|March 1}}, 2005, and ended on {{W|September 16}}, 2005. Winners were selected in a random drawing on or about {{W|September 30}}, 2005, by Vertical Marketing Network, an independent judging organization. Five grand prize winners won an original {{W|Xbox (console)|Xbox}} console and [[The SpongeBob SquarePants Movie (video game)|The SpongeBob SquarePants Movie video game]] for the system.<ref name=":7">[https://web.archive.org/web/20070726115439/http://www.spongebobmoviegame.com/sweeps/rules.php THQ “''SpongeBob SquarePants''” Video Game Sweepstakes Official Rules]. THQ. Archived on July 26, 2007. Retrieved July 11, 2025.</ref> Five first prize winners won a copy of an unspecified ''SpongeBob SquarePants'' game released in 2005, although it was most likely [[Lights, Camera, Pants! (home console)|Lights, Camera, Pants!]].<ref name=":7" /> This sweepstakes was also advertised on the website for the movie game.<ref>[https://web.archive.org/web/20050403225333/http://spongebobmoviegame.com/ ''SpongeBob SquarePants'' | The Movie Game Site]. THQ. Archived on April 3, 2005. Retrieved July 11, 2025.</ref>

=== Nickelodeon UK sweepstakes ===
A sweepstakes held exclusively in the United Kingdom took place in 2005. Entrants could win a family holiday to Florida, which included accommodation at the Nick Family Suites Hotel, an opportunity to meet SpongeBob and swim with dolphins, and win SpongeBob merchandise and tickets to the film. The [https://web.archive.org/web/20050311042625/http://www.nick-spongebobmovie.co.uk/ official entry site] was available through the [https://web.archive.org/web/20050311103022/http://www.spongebobmovie.co.uk/ UK version of SpongeBobMovie.com], where participants had to take a short quiz to "find SpongeBob's biggest fan."

=== Dare to Be Square Sweepstakes ===
[[File:Dare to Be Square SB plush.jpg|thumb|One of the life-sized SpongeBob plushes, in display at a Target store.|187x187px]]{{Main|Dare to Be Square Sweepstakes}}
Target partnered with Paramount Pictures to launch the Dare to Be Square Sweepstakes in Target stores to promote the film, which ran from October 24 to November 21, 2004.<ref name=":4">"[https://marketingpartnerships.com/partnerships/the-spongebob-squarepants-movie-and-target/ THE SPONGEBOB SQUAREPANTS MOVIE and Target]." Marketing Partnerships (November 22, 2004). Retrieved June 29, 2025.</ref> 4 grand prize winners won a family vacation of four to Nickelodeon Studios, 1,315 first prize winners were rewarded with a life-size plush of SpongeBob, 400 second prize winners received ''SpongeBob SquarePants'' Play Packs, and 500 third place winners received $100 ''SpongeBob'' Target gift cards.<ref name=":4" /><ref>[https://web.archive.org/web/20041204082705/http://target.com/spongebob/ Spongebob]. Target.com. Archived from [http://target.com/spongebob/ the original] on December 4, 2004. Retrieved June 29, 2025.</ref> People were able to enter either in store, through mail, or online,<ref>[https://web.archive.org/web/20041109034955/https://www.target.com/spongebob/sweeps_rules.jhtml sweeps_rules.jhtml]. Target.com. Archived from [https://www.target.com/spongebob/sweeps_rules.jhtml the original] on November 9, 2004. Retrieved on June 29, 2025.</ref> and winners were notified by mail and/or phone around December 27.<ref>"[https://www.sbmania.net/shrine/sb_movie.html the movie]." Sarah's Spongebob Squarepants Shrine. Retrieved June 29, 2025.</ref>

== On-air promotion ==
A number of trailers, commercials, and TV spots (see [[User:Squidward on a chair42/movie test#Promos|below]]) were broadcast to promote ''The SpongeBob SquarePants Movie''. Nickelodeon organized three-phases of on-air promotion designed to build awareness, interest, and urgency in the months leading up to release. TV spots to promote [[User:Squidward on a chair42/movie test#The SpongeBob SquarePants Movie Sweepstakes|The SpongeBob SquarePants Movie Sweepstakes]], the "Sponge Meets World" campaign, and the official website ([[User:Squidward on a chair42/movie test#SpongeBobMovie.com|SpongeBobMovie.com]]), were produced. [[SpongeBob SuperFans]], a series of shorts were also made. [[Paramount Pictures]] purchased advertising on twenty broadcast and cable networks six weeks before the film opened.<ref name=":5" />
[[File:Late Night 'The Flaming Lips (Live) Ad's 11-18-04|thumb|{{W|The Flaming Lips}}' performance of "[[SpongeBob and Patrick Confront the Psychic Wall of Energy|SpongeBob and Patrick Confront the Phychic Wall of Energy]]" on ''{{W|Late Night with Conan O'Brien}}''.]]
Several promotional partners also launched television campaigns. Burger King supported the film with $12 million in television and radio advertising, producing twelve TV spots and five radio advertising. Target launched on-air advertising as part of their "Dare to Be Square" campaign, which included a :15 TV spot titled "[[New Home]]."<ref name=":5" /> Kellogg's and {{W|Perfetti Van Melle}} also promoted their products through broadcast advertising.

On {{W|November 18}}, 2004, the night before the film's United States release, {{W|The Flaming Lips}} did a live performance of "[[SpongeBob and Patrick Confront the Psychic Wall of Energy|SpongeBob and Patrick Confront the Phychic Wall of Energy]]" on ''{{W|Late Night with Conan O'Brien}}'' to promote the film's soundtrack'', [[The SpongeBob SquarePants Movie - Music from the Movie and More...]].''<ref>Bobblehead Conan. [https://www.youtube.com/watch?v=eWLeD0Xgs9Y Late Night 'The Flaming Lips (Live) Ad's 11/18/04]. YouTube. February 22, 2018. Retrieved August 2, 2025.</ref>

==Events==

=== ShoWest 2004 ===
During ShoWest 2004 (now known as {{W|Cinema United#CinemaCon|Cinema Con}}), a convention held at {{W|Paris Las Vegas}} in {{W|Clark County, Nevada}} from {{Time|March 22}} to {{Time|March 25}},<ref>Kay, Jeremy (January 14, 2004). "[https://www.screendaily.com/theatre-impresario-teddy-solomon-named-showester-2004/4016848.article Theatre impresario Teddy Solomon named Showester 2004]." Screen Daily. Retrieved August 14, 2025.</ref> Paramount Pictures screened sneak peeks of several of their most anticipated films coming out that year, one of which being ''The SpongeBob SquarePants Movie''.<ref>Ebenkamp, Becky (April 26, 2004). "[https://www.adweek.com/brand-marketing/upfront-2004-advertisers-movies-71997/ Upfront 2004 - The Advertisers: Movies]." ''Variety''. Retrieved August 13, 2025.</ref>

===The SpongeBob SquarePants Movie 300===
{{Main|The SpongeBob SquarePants Movie 300}}
[[File:SpongeBob Movie 300.jpeg|thumb|210x210px]]
On {{Time|May 27}}, 2004, {{W|Lowe's}} announced that ''The SpongeBob SquarePants Movie'' would be the title sponsor of the 300-mile {{W|NASCAR|}} {{W|2004 NASCAR Busch Series|Busch Series}} race to promote the film.<ref name=":2">Charlotte, NC (May 27, 2004). "[https://web.archive.org/web/20131203022350/http://www.prnewswire.com/news-releases/lowes-to-make-busch-race-family-friendly-74252792.html Lowe's to Make Busch Race 'Family-Friendly']." PR Newswire. Archived from [http://www.prnewswire.com/news-releases/lowes-to-make-busch-race-family-friendly-74252792.html the original] on December 3, 2013. Retrieved June 29, 2025.</ref><ref name=":3">"[https://web.archive.org/web/20131203002629/http://www.charlottemotorspeedway.com/media/news/549837.html The SpongeBob SquarePants Movie 300 Oct. 15]" Charlotte Motor Speedway (June 2, 2004). Archived from [http://www.charlottemotorspeedway.com/media/news/549837.html&#x20;Text the original] on December 3, 2013. Retrieved June 29, 2025.</ref> It took place on {{Time|October 15}}, 2004 at {{W|Charlotte Motor Speedway}} in {{W|North Carolina}}. It was advertised as "the first race of its kind where children at the track will be able to listen to a special radio broadcast of the event."<ref name=":2" /><ref name=":3" /> In addition to this, several cars that were featured in the race received die-cast toy replicas released by {{W|Matchbox (brand)|Matchbox}} and Lowe's Racing.

=== Hollywood Radio and Television Society's 10th Annual Kids Day 2004 ===
A section dedicated to the film was featured at the Hollywood Radio and Television Society's 10th Annual Kids Day 2004. The event took place on {{Time|August 18}}, 2004, in {{W|Hollywood, Los Angeles}}, and was hosted by ''{{W|Drake & Josh}}'' stars {{W|Drake Bell}} and {{W|Josh Peck}}. Tom Kenny, the voice of SpongeBob, attended the event, signing autographs<ref>Harrison, Frazer (August 18, 2004). "[https://www.gettyimages.com/detail/news-photo/actor-tom-kenny-voice-of-spongebob-squarepants-signs-news-photo/51188895 Actor Tom Kenny, voice of SpongeBob SquarePants, signs autographs at the Hollywood Radio and Television 10th Annual Kids Day held at the Hollywood and Highland complex on August 18, 2004 in Hollywood, California.]" Getty Images. Retrieved July 24, 2025.

</ref> and participating in photoshoots with the SpongeBob mascot costume.<ref>Harrison, Frazer (August 18, 2004). "[https://www.gettyimages.com/detail/news-photo/actor-tom-kenny-voice-of-televisions-sponge-bob-poses-with-news-photo/51188846 Actor Tom Kenny, voice of television's Sponge Bob, poses with fans at the Hollywood Radio and Television 10th annual Kids Day held at the Hollywood and Highland complex August 18, 2004 in Hollywood, California.]" Getty Images. Retrieved July 24, 2025.

</ref>

=== New York City screening ===
[[File:Tom Kenny, Bill Fagerbakke, and Stephen Hillenburg at the Loews SBM screening.jpeg|left|thumb|Tom Kenny, Bill Fagerbakke, and Stephen Hillenburg at the event. (Photo by Jamie McCarthy)|200x200px]]
[[File:Stephen Hillenburg with popcorn during SBM screening.jpeg|thumb|191x191px|Stephen Hillenburg holding a bag of popcorn during the screening. (Photo by Jamie McCarthy)]]
A special screening of the film was held at Loews IMAX Theater (currently AMC Lincoln Square 13) in New York City on {{Time|November 17}}, 2004, two days before the film's release. The screening was held to benefit the Princess Grace Awards, an award ceremony held by {{W|Princess Grace Foundation-USA}}. The event was mainly kid oriented, featuring a number of activities and decorations themed around the film, such as a wall decoration of the [[Krusty Krab 2]].<ref>McCarthy, Jamie (November 17, 2004). "[https://www.gettyimages.ie/detail/news-photo/atmosphere-during-the-spongebob-squarepants-movie-new-york-news-photo/117780713 Atmosphere during "The SpongeBob SquarePants Movie" New York City Screening to Benefit the Princess Grace Awards at Loews Cineplex Lincoln Square Theater in New York City, New York, United States.]" Getty Images. Retrieved July 18, 2025.</ref> A refreshments table was set up offering apple juice, {{W|Coca-Cola}}, and {{W|Diet Coke}}, and ''SpongeBob'' themed tableware.<ref>McCarthy, Jamie (November 17, 2004). "[https://www.gettyimages.ie/detail/news-photo/atmosphere-during-the-spongebob-squarepants-movie-new-york-news-photo/117778450 Atmosphere during "The SpongeBob SquarePants Movie" New York City Screening to Benefit the Princess Grace Awards at Loews Cineplex Lincoln Square Theater in New York City, New York, United States.]" Retrieved July 18, 2004.</ref> Another table was stocked with popcorn in ''SpongeBob SquarePants Movie'' branded bags.<ref>McCarthy, Jamie (November 17, 2004). "[https://www.gettyimages.ie/detail/news-photo/atmosphere-during-the-spongebob-squarepants-movie-new-york-news-photo/117778064 Atmosphere during "The SpongeBob SquarePants Movie" New York City Screening to Benefit the Princess Grace Awards at Loews Cineplex Lincoln Square Theater in New York City, New York, United States.]" Retrieved July 18, 2004.</ref> Tom Kenny, [[Bill Fagerbakke]], and Stephen Hillenburg all attended the event.<ref>McCarthy, Jamie (November 17, 2004). "[https://www.gettyimages.ie/detail/news-photo/bill-faggerbakke-the-voice-of-patrick-starfish-stephen-news-photo/117776740 Bill Faggerbakke, the voice of "Patrick Starfish", Stephen Hillenburg, creator and Tom Kenny, the voice of 'SpongeBob SquarePants]'." Retrieved July 18, 2004.</ref> Other notable attendees include {{W|Stephen Baldwin}},<ref>McCarthy, Jamie (November 17, 2004). "[https://www.gettyimages.ie/detail/news-photo/stephen-baldwin-during-the-spongebob-squarepants-movie-new-news-photo/117777243 Stephen Baldwin during "The SpongeBob SquarePants Movie" New York City Screening to Benefit the Princess Grace Awards at Loews Cineplex Lincoln Square Theater in New York City, New York, United States.]" Retrieved July 18, 2004.</ref> the brother of [[Alec Baldwin]] (who voiced King Neptune in the film), {{W|Joe Piscopo}},<ref>McCarthy, Jamie (November 17, 2004). "[https://www.gettyimages.ie/detail/news-photo/joe-piscapo-during-the-spongebob-squarepants-movie-new-york-news-photo/117780763 Joe Piscapo during "The SpongeBob SquarePants Movie" New York City Screening to Benefit the Princess Grace Awards at Loews Cineplex Lincoln Square Theater in New York City, New York, United States.]" Retrieved July 18, 2004.</ref> {{W|Hallie Eisenberg}},<ref>McCarthy, Jamie (November 17, 2004). "[https://www.gettyimages.ie/detail/news-photo/hallie-eisenberg-during-the-spongebob-squarepants-movie-new-news-photo/117778781 Hallie Eisenberg during "The SpongeBob SquarePants Movie" New York City Screening to Benefit the Princess Grace Awards at Loews Cineplex Lincoln Square Theater in New York City, New York, United States]." Retrieved July 18, 2004.</ref> Jeff Dunn, then CEO of Nickelodeon Networks/president of Nickelodeon Film and Enterprises,<ref name=":9">McCarthy, Jamie (November 17, 2004). "[https://www.gettyimages.ie/detail/news-photo/jeff-dunn-ceo-of-nickelodeon-networks-president-of-news-photo/117779661 Jeff Dunn, CEO of Nickelodeon Networks/president of Nickelodeon Film and Enterprises and Herb Scannell, president of Nickelodeon Networks/president of MTV Group]." Retrieved July 18, 2004.</ref> and Herb Scannell, then president of Nickelodeon Network/president of MTV Group.<ref name=":9" /> 

===The SpongeBob SquarePants Movie-a-thon===
{{Main|The SpongeBob SquarePants Movie-a-thon}}
The SpongeBob SquarePants Movie-a-thon was a marathon that aired on Nickelodeon to promote the release of ''[[The SpongeBob SquarePants Movie]]'' in the late hours of [[Timeline:November 18|November 18]], [[Timeline:2004|2004]] and running up until midnight on [[Timeline:November 19|November 19]], [[Timeline:2004|2004]].

== Online presence ==

===Websites===

==== SpongeBobMovie.com ====

==== SpongeBlogger ====

== Original home media release ==
<blockquote>''This section covers the film's original 2005 home media release, for later releases and inclusions, see [[The SpongeBob SquarePants Movie#Release]]''</blockquote>
[[File:SBM DVD promo billboard.jpeg|thumb|200x200px|A promotional billboard for the film's DVD release, located around {{W|Times Square}}, {{W|New York City}}.<ref>Crenshaw, Thomas. "[https://www.flickr.com/photos/tommyc/9035840/in/photolist-Nj3m Photo 64]." Flickr. April 11, 2005. Retrieved August 4, 2025.</ref> A [[:File:Nickelodeon Magazine March 2005 The SpongeBob SquarePants Movie DVD advertisement.jpg|very similar advertisement]] was featured in the March 2005 issue of [[Nickelodeon Magazine]].]]
''The SpongeBob SquarePants Movie'' was released on [[The SpongeBob SquarePants Movie (DVD)|DVD]] and [[The SpongeBob SquarePants Movie (VHS)|VHS]] in the US on {{Time|March 1}}, 2005, four months after it's theatrical debut. A {{W|Screener (promotional)|screener}} version of the VHS was released earlier on {{Time|January 18}}, 2005. The DVD release includes three bonus features, "[[The Absorbing Tale Behind The SpongeBob SquarePants Movie]]," "[[Case of the Sponge "Bob"|Case of the "Sponge Bob"]]," "[[Saving the Surf]]," an animatic for the film, and one of the film's teaser trailers. A playable demo for the [[The SpongeBob SquarePants Movie (PC)|PC version of The SpongeBob SquarePants Movie video game]] was also included. To promote the home media release, many food products released for the film would get re-released in 2005 with updated packaging with a "Coming soon to DVD & VHS" promotional. Several commercials and TV spots were also made to promote this release. 7-Elevens 2005 promotion for the film tied into this release.

==Merchandise==
===Toys===
{| class="wikitable"
| class="general-header" style="width:30px;text-align:center;" |'''Image'''
| class="general-header" style="width:500px;text-align:center;" |'''Name'''
| class="general-header" style="width:300px;text-align:center;" |'''Company'''
| class="general-header" style="width:200px;text-align:center;" |'''Released'''
| class="general-header" style="width:1000px;text-align:center;" |'''Notes'''
|-
|[[File:SBM Matchbox set.jpg|60px|center]]
|Matchbox set
| rowspan="2" |Mattel
|2004
|Code: SF0483-016-a-01
A set of five 1:64 scale cars.
|-
|[[File:SBM Matchbox set 2.jpg|60px|center]]
|Matchbox set
|2004
|Code: SF0636-009-a-01
A set of five 1:64 scale cars.
|-
|[[File:Imagine8 GG SpongeBob Plush.jpg|60px|center]]
|SpongeBob plush
| rowspan="3" |Imagine8
|2004
|Based on SpongeBob's's Goofy Goober outfit in the film.
|-
|[[File:Imagine8 GG Patrick Plush.jpeg|60px|center]]
|Patrick plush
|2004
|Based on Patrick's Goofy Goober outfit in the film.
|-
|[[File:Plush.jpg|60px|center]]
|[[Princess Mindy]] plush
|2004
|The first and only plush made of Mindy, as well as the only piece of solo Mindy merchandise released in the United States.
|-
|<tabber>
|-| 1=
[[File:SB Movie kids backpack.jpg|80px|center]]
|-| 2=
[[File:SB Movie kids backpack 2.jpg|80px|center]]
|-| 3=
[[File:SB Movie kids backpack 3.jpg|80px|center]]
</tabber>
|Talking kids backpack
|Accessory Network
|2004
|Promotional backpack given out at the film's premiere.<ref>[https://www.worthpoint.com/worthopedia/2004-nickelodeon-spongebob-4620053924 2004 Nickelodeon Spongebob Squarepants Plush BACKPACK New with Tag PROMOTIONAL]. WorthPoint. Retrieved July 5, 2025.</ref> The clip on it was also given out separately at the 2004 Los Angeles Sci-Fi Comic Con.<ref>[https://www.worthpoint.com/worthopedia/spongebob-squarepants-2004-movie-4636814805 Rare The SPONGEBOB SQUAREPANTS - 2004 Movie Promo 3"x5" 3D Rubber Backpack Clip]. WorthPoint. Retrieved July 5, 2025.</ref> The backpack itself was repurposed from a previous one released in 2002.
|-
|<tabber>
|-| List=
[[File:SBM German Toys list.jpg|80px|center]]
|-|Toys=
{{#tag:tabber|1=[[File:SBM German Toys 1.jpg|center|80px]]
{{!}}-{{!}}2=[[File:SBM German Toys 2.jpg|center|80px]]
{{!}}-{{!}}3=[[File:SBM German Toys 3.jpg|center|80px]]}}
{{#tag:tabber|4=[[File:SBM German Toys 4.jpg|center|80px]]
{{!}}-{{!}}5=[[File:SBM German Toys 5.jpg|center|80px]]
{{!}}-{{!}}6=[[File:SBM German Toys 6.jpg|center|80px]]}}
{{#tag:tabber|7=[[File:SBM German Toys 7.jpg|center|80px]]
{{!}}-{{!}}8=[[File:SBM German Toys 8.jpg|center|80px]]
{{!}}-{{!}}9=[[File:SBM German Toys 9.jpg|center|80px]]}}
{{#tag:tabber|10=[[File:SBM German Toys 10.jpg|center|80px]]
{{!}}-{{!}}11=[[File:SBM German Toys 11.jpg|center|80px]]
{{!}}-{{!}}12=[[File:SBM German Toys 12.jpg|center|80px]]}}
{{#tag:tabber|13=[[File:SBM German Toys 13.jpg|center|80px]]}}
</tabber>
|JouJoux toys
|[https://www.zweifel.ch/int_en/ Zweifel]
|2005
|Mystery set of miniature figures featured inside of JouJoux chip packages released in {{W|Germany}}.
|-
|[[File:Mattel Patty Wagon RC.jpeg|80px|center]]
|Patty Wagon RC toy
|[[List of toys#Mattel|Mattel]]
|2004
|
|-
|[[File:Mattel KK Water Game.jpeg|80px|center]]
|[[Krusty Krab]] Water Game
|[[List of toys#Mattel|Mattel]]
|2004
|Advertises two other ''SpongeBob '' Mattel water games on the back, also released in 2004, these however were not tied to the film's marketing.
|-
|[[File:Enesco GG Stage Toy.jpeg|80px|center]]
|SpongeBob/Patrick & [[Goofy Goober's Ice Cream Party Boat|Goofy Goober]] 3 PC Resin Figurine Set
|{{W|Enesco}}
|2004
|Limited edition {{W|eBay}} exclusive release limited to 2,500 pieces.
|}
===Publications===
[[File:SBM Book Print Ad.jpeg|thumb|An advertisement for two ''SpongeBob SquarePants Movie'' books, included within the "Wiggling Giggling SpongeBob" toy from the film's Burger King toys.<ref>Mike's TOON TOWN (February 24, 2025). [https://archive.org/details/the-sponge-bob-square-pants-movie-burger-king-joke-book/mode/2up The SpongeBob SquarePants Movie Burger King Joke Book]. Archive.org. Retrieved August 25, 2025.</ref>]]
Several books and magazines based on the film were released throughout {{Time|2004}} and {{Time|2005}}, mainly published by {{W|Simon & Schuster}} and {{W|Random House}} (under Golden Books). Several of these books were later reprinted in later years, however with branding from the main series.
{{Clear}}
{| class="wikitable"
|+<span style="font-size: 10pt">'''''The SpongeBob SquarePants Movie'' books'''</span>
| class="general-header" style="width:30px;text-align:center;" |'''Image'''
| class="general-header" style="width:1000px;text-align:center;" |'''Name'''
| class="general-header" style="width:1000px;text-align:center;" |'''Released'''
|-
! colspan="3" |'''Random House/Golden Books'''
|-
|[[File:Bring on the Rock! original cover.jpeg|80px|center]]
|''[[Bring on the Rock!]]''
|{{Time|October 1}}, 2004
|-
|[[File:I'm Ready! original cover.jpeg|80px|center]]
|''[[I'm Ready!]]''
|{{Time|October 1}}, 2004
|-
|-
! colspan="3" |'''Simon & Schuster/Simon Spotlight'''
|-
|[[File:The SpongeBob SquarePants Movie chapter book.jpg|80px|center]]
|''[[The SpongeBob SquarePants Movie (book)|The SpongeBob SquarePants Movie]]''
|{{Time|September 21}}, 2004
|-
|[[File:Ice-Cream Dreams.jpg|80px|center]]
|''[[Ice-Cream Dreams]]''
|{{Time|September 21}}, 2004
|-
|[[File:BBB Original Cover.png|80px|center]]
|''[[Bubble Blowers, Beware!]]''
|{{Time|September 21}}, 2004
|-
|[[File:Road trip in 3d.jpg|80px|center]]
|''[[Road Trip in 3-D!]]''
|{{Time|September 21}}, 2004
|-
|[[File:Shell City, Here We Come! cover.jpg|80px|center]]
|''[[Shell City, Here We Come!]]''
|{{Time|October 12}}, 2004
|-
|[[File:Img.jpeg.jpg|80px|center]]
|''[[Hold Your Sea Horses!]]''
|{{Time|July 4}}, 2005
|-
! colspan="3" |'''Scholastic'''
|-
|[[File:438474-L.jpg|80px|center]]
|''[[Trouble at the Krusty Krab!]]''
|{{Time|January 1}}, 2004
|-
|[[File:SpongeBob Are We There Yet Book.jpg|80px|center]]
|''[[Are We There Yet?]]''
|November 2004
|-
! colspan="3" |'''TokyoPop'''
|-
|<tabber>
|-| #1=
[[File:E3cc20cb537444357ebb61c4ade68631 xl.jpg|80px|center]]
|-| #2=
[[File:51P4BZR89AL. SX335 BO1,204,203,200 .jpg|80px|center]]
</tabber>
|''[[The SpongeBob SquarePants Movie (Cine-Manga book)|The SpongeBob SquarePants Movie]]'' Cine-Manga
|{{Time|April 12}}, 2005
|}

{| class="wikitable"
|+<span style="font-size: 10pt">'''''The SpongeBob SquarePants Movie'' magazines'''''</span>
| class="general-header" style="width:30px;text-align:center;" |'''Image'''
| class="general-header" style="width:1000px;text-align:center;" |'''Name'''
| class="general-header" style="width:1000px;text-align:center;" |'''Series'''
| class="general-header" style="width:1000px;text-align:center;" |'''Released'''
|-
|[[File:Nickelodeon Magazine cover November 2004 SpongeBob SquarePants movie.jpg|80px|center]]
|Nickelodeon Magazine #106
|[[Nickelodeon Magazine]]
|November 2004
|-
|[[File:The SpongeBob SquarePants Movie magazine cover.jpg|80px|center]]
|''[[The SpongeBob SquarePants Movie (magazine)|The SpongeBob SquarePants Movie]]''
|Nick Mag Presents
|November 2004
|-
|[[File:SpongeBob Schwammkopf Magazin No 14.jpeg|80px|center]]
|''SpongeBob Schwammkopf Nr. 1/2005''
|''[[SpongeBob Schwammkopf Magazin]]''
|December 2004
|-
|[[File:SpongeBob SquarePants Magazine No 1 (Titan Magazines).jpeg|80px|center]]
|''[[SpongeBob SquarePants No. 1 (Titan Magazines)|SpongeBob SquarePants No. 1]]''
|''[[SpongeBob SquarePants (magazine)|SpongeBob SquarePants]]'' (Titan Magazines)
|March 2005
|}

===Food products===
Many food products were released to promote the film. Kellogg's was a promotional partner for the film, promoting the film on 51 million packages of their products, supported through in-store displays and marketing programs.<ref name=":5" /> Their [[SpongeBob SquarePants cereal|''SpongeBob SquarePants'' cereal]], which originally released in {{Time|2003}}, was rereleased in 2004 with ''SpongeBob SquarePants Movie'' branding, which would subsequently get another rerelease in 2005, advertising the film's [[The SpongeBob SquarePants Movie (DVD)|DVD]] and [[The SpongeBob SquarePants Movie (VHS)|VHS]] release. Other SpongeBob food products that released in 2003 also got rereleases, such as the [[SpongeBob SquarePants Cheez-Its|''SpongeBob SquarePants'' Cheez-Its]], [[SpongeBob SquarePants Pop-Tarts|Pop-Tarts]], and Eggo Waffles. The cereal and Eggo waffles would receive :30 commercial spots,<ref name=":5" /> the latter being called "[[Splash]]." 

The {{W|Keebler Company}}, a now former subsidiary of Kellogg's, released ''SpongeBob SquarePants Movie'' branded versions of their E.L. Fudge and Fudge Shoppe snacks. [https://tasteofnatureinc.com/ Taste of Nature, Inc] released two food products for the film, cotton candy and sour gummies, sold exclusively at movie theaters.<ref>[https://web.archive.org/web/20041009152341/http://www.candyasap.com/spongebob/spongebob.html candyasap.com]. Archived from the original on October 9, 2004. Retrieved August 31, 2025.</ref>
{| class="wikitable"
| class="general-header" style="width:30px;text-align:center;" |'''Image'''
| class="general-header" style="width:1000px;text-align:center;" |'''Name'''
| class="general-header" style="width:1000px;text-align:center;" |'''Brand'''
|-
! colspan="3" |'''Kellogg's'''
|-
|[[File:SpongeBob SquarePants cereal 2004.png|80px|center]]
|[[SpongeBob SquarePants cereal|''The SpongeBob SquarePants Movie'' cereal]]
|{{W|Kellogg's}}
|-
|[[File:MOVIE Cheez It.jpg|80px|center]][[File:Movie12 Pack.PNG|center|thumb|100x100px|12-pack]]
|[[SpongeBob SquarePants Cheez-Its|''The SpongeBob SquarePants Movie'' Cheez-Its]]
|{{W|Sunshine Bakery}}
|-
|[[File:Cc258213a6842d24487cc673e8805d68 original.png|80px|center]]
|[[SpongeBob SquarePants Pop-Tarts|''The SpongeBob SquarePants Movie'' Pop Tarts]]
|{{W|Pop-Tarts}}
|-
|[[File:2004 Eggo SB waffles.png|80px|center]]
|Eggo ''The SpongeBob SquarePants Movie'' Tiki Berry Waffles
|{{W|Eggo}}
|-
|[[File:2004 SpongeBob Rice Krispies Treats.jpg|80px|center]]
|''The SpongeBob SquarePants Movie'' Rice Krispies Treats
|{{W|Rise Krispies Treats}}
|-
! colspan="3" |'''Keebler Company'''
|-
|[[File:2004 SpongeBob EL Fudge.jpg|80px|center]]
|''The SpongeBob SquarePants Movie'' E.L. Fudge
|{{W|Keebler Company#Selected products|E.L. Fudge}}
|-
|<tabber>
|-| ind=
[[File:SBM Fudge Shoppe.jpg|80px|center]]
|-| disp=
[[File:SBM Fudge Shoppe display.jpg|80px|center]]
</tabber>
|Fudge Shoppe Spongy Stripes
|{{W|Keebler Company#Selected products|Fudge Shoppe}}
|-
! colspan="3" |'''[https://tasteofnatureinc.com/ Taste of Nature, Inc]'''
|-
|<tabber>
|-| 1=
[[File:SB Movie Cotton Candy.jpg|80px|center]]
|-| 2=
[[File:SB Movie Cotton Candy scan.jpg|80px|center]]
|-| 3=
[[File:SB Movie Cotton Candy alt.jpg|80px|center]]
</tabber>
|''The SpongeBob SquarePants Movie'' Cotton Candy
|
|-
|<tabber>
|-| 1=
[[File:SB Movie Sour Gummies.png|80px|center]]
|-| 2=
[[File:SB Movie Sour Gummies scan.jpg|80px|center]]
</tabber>
|''The SpongeBob SquarePants Movie'' Sour Gummies
|
|}
====Promotional boxes====
{| class="wikitable" style="width:1100px
|-
! colspan="4" |'''Mail-in watch offers'''
|-
|[[File:SBM Mail Watch promotional food.png|100px|center]]<center><br>{{W|Chips Deluxe}}<br></center><small>
*Original
*Rainbow
*Soft N Chewy
</small>
|[[File:SBM Mail Watch promotional food 2.png|100px|center]]<center><br>Fudge Shoppe<br></center><small>
*Deluxe Grahams
*Fudge Stripes
*Fudge Sticks
*Grasshopper
</small>
|[[File:SBM Mail Watch promotional food 3.png|100px|center]]<center><br>E.L. Fudge<br></center><small>
*Double Stuffed
</small>
|[[File:SBM Mail Watch promotional food 4.png|100px|center]]<center><br>{{W|Nutri-Grain}}<br></center><small>
*Vanilla Yogurt
*Strawberry Yogurt
</small>
|-
|[[File:SBM Mail Watch promotional food 5.png|90px|center]]<center><br>Cereal & Milk Bars<br></center><small>
*Froot Loops
*Cocoa Krispies
*Frosted Flakes
</small>
|[[File:SBM Mail Watch promotional food 6.png|70px|center]]<center><br>Vanilla Wafers<br></center><small>
*Golden
*Mini
</small>
|[[File:SBM Mail Watch promotional food 7.png|100px|center]]<center><br>{{W|Rice Krispies Treats}}<br></center><small>
*Variety Pack 16ct
*Original 16ct
</small>
|[[File:SBM Mail Watch promotional food 8.png|90px|center]]<center><br>Animals Crackers<br></center><small>
*Iced
*Frosted
</small>
|-
|}

===Other===

{| class="wikitable"
| class="general-header" style="width:30px;text-align:center;" |'''Image'''
| class="general-header" style="width:500px;text-align:center;" |'''Name'''
| class="general-header" style="width:300px;text-align:center;" |'''Company'''
| class="general-header" style="width:200px;text-align:center;" |'''Released'''
| class="general-header" style="width:1000px;text-align:center;" |'''Notes'''
|-
|<tabber>
|-| 1=
[[File:SB Movie AOL v1.jpg|80px|center]]
|-| 2=
[[File:SB Movie AOL v1 2.jpg|80px|center]]
</tabber>
| rowspan="3" |AOL promo CD
| rowspan="3" |AOL
| rowspan="3" |2004
|AOL CD made to promote the film, offering a 50-day, 1099-hour free trial to their dial-up internet service. The CD also included trailers for the film, wallpapers, "buddy icons," a link to the [[User:Squidward on a chair42/movie test#SpongeBobMovie.com|official website]], and the [[The SpongeBob SquarePants Movie (PC)|PC version of ''The SpongeBob SquarePants Movie'' video game]].
|-
|<tabber>
|-| 1=
[[File:SB Movie AOL v2.jpg|80px|center]]
|-| 2=
[[File:SB Movie AOL v2 2.jpg|80px|center]]
</tabber>
|Alternative version with square-shaped box, includes free SpongeBob tattoo inside.
|-
|<tabber>
|-| 1=
[[File:SB Movie AOL v3.jpg|80px|center]]
|-| 2=
[[File:SB Movie AOL v3 2.jpg|80px|center]]
|-| 3=
[[File:SB Movie AOL v3 3.jpg|80px|center]]
</tabber>
|Updated version released during the film's theatrical run, now running for 2-months. Box advertises "new features." Packaged in a clear plastic case.
|}

==Reception==
{{W|Fairplay (organization)|Campaign for Commercial Free Childhood}} (currently known as Fairplay), criticized the film's marketing, warning parents about the "excessive and harmful levels of commercialism" in the film, citing its promotions with Burger King, Kellogg’s, and Keebler. “This movie is essentially a ninety-minute commercial for junk food,” said CCFC’s Susan Linn, “Parents who take their children to see the film should expect to be besieged with requests for products from the movie’s promotional partners.”<ref>Linn, Susan (November 16, 2004). "[https://nepc.colorado.edu/publication/parents-beware-spongebob-movie-rife-with-commercialism Parents Beware: SpongeBob Movie Rife With Commercialism]." Campaign for Commercial Free Childhood. Retrieved August 9, 2025.

</ref>

===Pushback from Stephen Hillenburg===
Nickelodeon had a "strong desire to sell backpacks, lunchboxes, wristwatches and anything else that can profitably accommodate the images of [[SpongeBob SquarePants (character)|SpongeBob]] and [[Patrick Star|Patrick]]," according to co-producer Julia Pistor. Although she emphasized that Nick gave series creator [[Stephen Hillenburg]] a veto power over merchandising.<ref name=":11">Edelstein, David (November 7, 2004). "[https://www.nytimes.com/2004/11/07/movies/moviesspecial/he-lives-in-a-pineapple-but-then-what.html He Lives in a Pineapple, but Then What?]." ''The New York Times''. Retrieved August 6, 2025.</ref> Hillenburg expressed that he had no problem with candy and ice-cream tie ins, viewing them as staples of childhood, but was opposed to fast food tie-ins, which he said was "full of hidden additives." "The trouble is that you can't go out with animated films without a fast-food tie-in," Pistor said. "People don't take you seriously."<ref name=":11" />
[[File:The SpongeBob SquarePants Movie Hillenburg promo image.jpeg|thumb|Stephen Hillenburg in a promotional image for the film.|186x186px]]

Hillenburg stated:<blockquote>"Yeah, well, my take on that is that we shouldn't do that. In the show, the whole point of the fast food -- the fact that SpongeBob loves being part of the fast-food chain, and that being a manager is his ultimate dream: it's ironic. It's something that most people don't think is a great thing to try to achieve. And we didn't want to suddenly become the people serving up food that's not that good for you -- especially kids. We work with Burger King, and they make toys and watches. But to actually take the step of pushing the food, that's crossing the line. I don't want to be the Pied Piper of fast food."<ref name=":11" /></blockquote>Series veteran [[Sherm Cohen]], who co-directed the film and storyboarded all three of the Burger King commercials, stated "Stephen has a firm rule that SpongeBob can't interact with the product." He added, "At one point in one of the new commercials, SpongeBob fries his burgers on a grill, which is the antithesis of the Burger King method, which is flame-broiling. And they actually said, 'We need to change this and have SpongeBob cooking on a flame broiler.' And Steve just said: 'No. Take it or leave it. If you want the toys, that's what SpongeBob uses."'<ref name=":11" />

Target, one of the film's major promotional partners, proposed the slogan "It's Hip to Be Square" for [[User:Squidward on a chair42/movie test#Target|its campaign]]. "Stephen said, 'SpongeBob is not about being hip,"' Pistor said. Hillenburg's alternative, "Dare to Be Square," was used instead.<ref name=":11" />
==Advertisements==
===Print===
===Online===
==Stock artwork==
<gallery widths="180" position="center">
File:Srunp.png
File:Sbrusha.png
File:No Cheese!.png
File:SpongeBobWOOOO.png
File:Sboinga.png
File:Spongeman.png
File:SpongeBob RockPants.png
File:Oh Waiter.png
File:Pattinit.png
File:Anger.png
File:The white square is in the original image.png
File:Ladder.png
File:He got the formula.png
File:Free hats 5 dollars only.png
File:Frozen krabs.png
File:King Neptune movie stock art.png
File:Dennis Stock Image.png
File:Princess Mindy.png
File:Mindy Seaweed Stock.png
File:SpongeBob and Patrick Patty Wagon.png
</gallery>
==Videos==
===Promos===
<gallery widths="180" captionalign="center" position="center">
Airheads Spongebob Commercial
Spongebob movie sneek peek
YTV (2004) - The SpongeBob SquarePants Movie Contest Promo
YTV (2004) - The Zone- Carlos Interviews Stephen Hillenburg
Sponge Bob Movie TV30 "Bigger"
The SpongeBob SquarePants Movie Promo - 2010 on Nickelodeon!
Nickelodeon - "The SpongeBob SquarePants Movie"- Official Promo (February 2013)
The SpongeBob SquarePants Movie Official Promo (November 4, 2016)
The SpongeBob SquarePants Movie Nick@Night Promo
The SpongeBob SquarePants Movie Promo (January 29, 2022)
Dive Into the SpongeBob Universe Promo (May 20, 2022)
SpongeBob Universe Prime Time Promo (May 20, 2022)
Dive Into the SpongeBob Universe Next Promo (May 20, 2022)
The SpongeBob SquarePants Movie Next Promo (May 20, 2022)
Dive Into the SpongeBob Universe (Catch Up Now Promo, May 21, 2022)
Catch Up Now on Your DVR or Nick OnDemand Promo (May 21, 2022)
The SpongeBob SquarePants Movie Promo (July 2, 2022)
The SpongeBob SquarePants Movie Promo - January 7, 2023 (Nickelodeon U.S.)
Family Movie Night Promo - March 2023 (Nick@Nite U.S.)
The SpongeBob SquarePants Movie Promo - April 1, 2023 (Nickelodeon U.S.)
SpongeBob Universe New Episodes Promo - Starting July 3, 2023 (Nickelodeon U.S.)
Paramount+ & Walmart+ Promo - August 2023 (Nick@Nite U.S.)
The SpongeBob SquarePants Movie Promo - June 6, 2025 (Nick@Nite U.S.)
The SpongeBob SquarePants Movie Promo - June 27, 2025 (Nick@Nite U.S.)
Weekend Movie Takeover (August 2, 2025)
</gallery>

===Trailers===
<gallery widths="180" captionalign="center" position="center">
The SpongeBob SquarePants Movie (2004) Trailer -1 - Movieclips Classic Trailers
The SpongeBob SquarePants Movie (2004) - Trailer
The SpongeBob SquarePants Movie - "Submarine" teaser trailer (HD)
The SpongeBob SquarePants Movie - EARLY PROTOTYPE TEASER TRAILER (RARE!)
</gallery>

===Teasers===
<gallery widths="180" captionalign="center" position="center">
The SpongeBob SquarePants Movie Teaser
SpongeBob - Superfans 4
SpongeBob - Tix
SpongeBob - Superfans 3
Sponge Meets World - TV
SpongeBob - SuperFans 3
SpongeBob - Whale
SpongeBob - Superfans 2
SpongeBob - Jellyfish
SpongeBob - SuperFans 1
SpongeBobMovie.com
SpongeBob - Sweepstakes
The SpongeBob SquarePants Movie “Four Day Weekend” TV Spot
The SpongeBob SquarePants Movie Holiday Trailer 1
The SpongeBob SquarePants Movie Holiday Trailer 2
</gallery>
==References==
{{Reflist|2}}