"SpongeBob SquarePants" premiere week

"SpongeBob SquarePants" Premiere Week was an even that occurred on Nickelodeon UK and Ireland from October 17 through October 21, 2011. The event premiered 9 new episodes from season 7, including the half-hour special, "The Great Patty Caper."

Production

On October 12, 2011, NickALive! would publish an article stating that Nickelodeon had released a promo for a premiere week of SpongeBob that would air all next week at 5:00pm. These episodes were also announced to air once again at 6:00pm on Nickelodeon Replay. The site also transcribed the trailer's promo, with multiple episodes that were to air being hinted at:

• File:The Great Patty Caper 375.png
• File:The Masterpiece 134.png
• File:Krusty Dogs 031.png
• File:When did Sandy get so buff?.jpeg
• File:Love That Squid 099.png
• File:Krusty Dogs 118.png

• "Who steals the key to the secret formula?" ("The Great Patty Caper")
• "Where are Mr. Krabs' clothes?" ("The Masterpiece")
• "What's a Krusty Dog?" ("Krusty Dogs")
• "When did Sandy get so buff?" ("Whelk Attack")
• "Why's SpongeBob wearing lipstick?" ("Love That Squid")
• "And when did Squidward become a sausage? ("Krusty Dogs")

Nickelodeon's schedule listed that the episodes "The Masterpiece" and "Whelk Attack" would commence the event.

Promotion

• The premiere of the episode "The Great Patty Caper" on Nickelodeon was aided by a promotional tweet from the network's Twitter account, which used box art from the DVD based on the episode.

• File:SB CAPER ART2 compressed.jpeg

Trivia

General

• "The Great Patty Caper" initially premiered in the UK and Ireland on ITV1's Saturday morning children's block on June 18, 2011 at 7:55am.

• Ratings on Nick UK
  Ratings on Nick UK
• Ratings on Nick Replay
  Ratings on Nick Replay

• The premieres of each episode pair on Nick UK and Nick Replay were some of the highest-rated programs on both networks during their weeks of airtime:
  • Monday - #148 - "The Masterpiece" / "Whelk Attack"
    • 137,000 viewers; 3rd highest rated program on Nick UK
  • Tuesday - #149 - "You Don't Know Sponge" / "Whelk Attack"
    • 92,000 viewers; Highest rated program on Nick Replay
  • Wednesday - #143 - "The Great Patty Caper"
    • 140,000 viewers; 2nd highest-rated program on Nick UK
  • Thursday - #150 - "Krusty Dogs" / "The Wreck of the Mauna Loa"
    • 104,000 viewers; 6th highest-rated program on Nick UK
    • 62,000 additional viewers; 5th highest rated program on Nick Replay
      • 166,000 total viewers
  • Thursday - #150 - "Krusty Dogs" / "The Wreck of the Mauna Loa"
    • 104,000 viewers; 6th highest-rated program on Nick UK
  • Friday - #151 - "New Fish in Town" / "Love That Squid"
    • 128,000 viewers; 4th highest-rated program on Nick UK