The Happy Place
The Happy Place was a limited-time section of SpongeBob SquarePants merchandise in Walmart stores and on their website. It was available for the entirety of March 2009 for the Think Happy - The Year of the Sponge campaign that was based off the series' 10 anniversary.
Products
- Exclusive apparel and accessories such as shirts, shorts, swimwear, glasses, footwear
- Bags, cards, and wrapping paper
- Party supplies, including plates, napkins, and paper cups
- Bedding
- SpongeBob SquarePants toothbrush and toothpaste by Colgate
- SpongeBob vs. The Big One DVD (includes an exclusive lunchbox and a computer game)
- SpongeBob Obstacle Odyssey 2: Time Trouble
- SpongeBob Square Box Gift Set
- SpongeBob vs. The Big One: Beach Party Cook-Off (with exclusive packaging)
- SpongeBob's Atlantis SquarePantis (Nintendo DS)
- Nicktoons: Attack of the Toybots (Nintendo DS)
- Drawn to Life: SpongeBob SquarePants Edition
- Sorry! SpongeBob SquarePants Edition
- Operation SpongeBob SquarePants Edition
- Connect Four SpongeBob SquarePants Edition
- SpongeBob SquarePants Cheez-Its
- SpongeBob's Greatest Hits CD (with exclusive bonus tracks)
- SpongeBob-branded Cinnamon Toast Crunch and Golden Grahams Cereal
- SpongeBob SquarePants macaroni & cheese made by Kraft
- Jakks Pacific plush set (with DVDs)
- SpongeBob KahRahTayPants with Karate Choppers DVD
- SpongeBob SundaaaeeePants with Something Smells DVD
- SpongeBob MessagePants with Naughty Nautical Neighbors DVD
- SpongeBob PatrolPants with Hall Monitor DVD
Website
A microsite, spongebobhappyplace.com, was developed by Walmart for the promotion.[1] "Invitations" to visit the website were available in kiosks in the section, these invitations included special codes that could be put in online for "exclusive SpongeBob content such as a virtual SpongeBob, party tips, and a behind-the-scenes video of the making of the SpongeBob Walmart commercial."
Video
Trivia
- The project was created and executed by Kendal King Group and was featured in about 3,900 stores nationwide.
- Walmart would collaborate with SpongeBob again in 2024 for another commercial.
- The section served as the centerpoint of the episode "SpongeBob Squarepants Celebration Makeover" of the reality TV series Designing Spaces.[2]