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Overview
The SpongeBob SquarePants Movie's marketing campaign was kicked off by the 2004 Kids' Choice Awards on April 3, 2004,[1] and ran throughout 2004 and into early 2005, with the goal of "stand[ing]-out in a crowded field and driv[ing] fans of a TV property to theaters"[2] with the objectives to "drive awareness & ticket sales among kids and adults" and to position the film as a "must-see film."[2] Pam Kaufman, then senior vice president of Nickelodeon, stated “SpongeBob really skews from 2 to 80, and a third of the products are sold to adults.” She added, “We know the kids will come, so the tonality [of the marketing] will be college-age-directed.”[1] The campaign resulted in a box office total of $85 million,[3] the largest opening for a Paramount Pictures film in 2004 and biggest Nickelodeon Movies debut at the time,[2] as well as boosting revenue for its promotional partners.[2] Variety estimated that $150 million was spent by Viacom to support the film's release.[4]
Promotions
| Marketing timeline |
|---|
2004
|
Burger King
To promote the movie, Burger King partnered with Nickelodeon to sell toys and watches based on the film from November 2004 to January 2005. Twelve meal toys and five collectable watches were made, the latter being sold separately and retailing for $1.99 with the purchase of any value meal.[5] The promotion also saw themed packaging, such as bags, cups, fry containers, window clings, in-store standees, and SpongeBob and Patrick themed crowns at Burger King locations. To advertise the promotion, several animated commercials were produced, including "Watch," "Watch Me," and "Pants-Casso." A micro-site on BK.com, thirteen TV spots, five radio spots, and a Nickelodeon Magazine ad were also created to advertise the promotion.[2]
As part of the promotion, hundreds of 9-foot-tall SpongeBob inflatable balloons created by Inflatable Images were ordered and placed on top of about 4,700 Burger King restaurants nationwide on November 11, 2004.[5][6] These inflatables would become infamous for how commonly they were getting stolen off of the roofs for the restaurants,[5][6] these incidents would be dubbed "spongenappings"[5]
Kellogg's/Keebler
Kellogg's and their then-subsidiary Keebler Company released a wide array of SpongeBob SquarePants Movie food products (see below) and featured promotions across a variety of cereal and snack boxes. Specially marked boxes of Kellogg's cereal included one of eight exclusive SpongeBob-themed watches.[7] Customers could also mail in $1.99 along with four UCP's from a broader variety of marked Kellogg's and Keebler products to receive one of three watches.[8] Specially marked boxes of various Pop-Tarts flavors included a mail-in offer for an exclusive SpongeBob SquarePants Movie jersey shirt, which required $3.99 and three UCP's.[9] This offer expired on December 31, 2005.[10] Additionally, a SpongeBob SquarePants Movie microsite was hosted on Kellogg's website,[11] which included information about their products, promotions, and associated sweepstakes.[2] Kellogg's also served as a host of The SpongeBob SquarePants Movie Sweepstakes, with entry forums featured on specially marked boxes of their cereal.
Target
Target launched its "Dare to Be Square" campaign to promote the film, spanning 1,313 stores, as well as on air and online promotions.[2] An earlier :30 commercial made in 2001, titled "New Home," was shortened to :15 and reanimated to better match the film's art style as part of the campaign. The SpongeBob SquarePants Movie promotions were also featured in Target Circular, Target Video Network, and a back-wall display in the boys' department.[2] Additionally, Target distributed SpongeBob movie themed gift-guides in-theater, at The SpongeBob SquarePants Movie 300, via Nickelodeon Magazine, and direct mail.[2]
In October, Target would sponsor a SpongeBob SquarePants Movie-themed Dodge in the 2004 NASCAR Nextel Cup Series race broadcasted live on NBC. It was driven by Casey Mears, who was in the No. 41 car.[12][2] Target would also launch a sweepstakes that ran from October 24 to November 21, 2004.
Holiday Inn
Holiday Inn partnered with Nickelodeon for a two-year promotion tied to The SpongeBob SquarePants Movie. Beginning in May 2004, Holiday Inn promoted the film in over 450 hotels.[2] They debuted the "Bikini Bottom Bites" kids’ menu to promote the film, available through 2005, featuring SpongeBob-inspired meals such as Squidward Cereal, Patrick Pizza, Plankton Pancakes and Mindy’s Mac & Cheese.[13] A Bikini Bottom Kids’ Corner activity sheet was also produced, which included SpongeBob crossword puzzles and mazes for children.[13][14]
In addition to the menu, in what was described as "The SpongeBob SquarePants Summer,"[14] participating Holiday Inn SunSpree Resorts in the U.S. and Caribbean featured a Krabby Korner activity center in the lobby. featuring a SpongeBob play tent, lending library, activity table and chairs, Bop Bags, a TV/DVD player, and a PlayStation 2 unit.[13] The lending library, known as the "SpongeBob Lending Library," offered SpongeBob cartoons, board games, a video game, playing cards and books, all of which could be checked out for use in the Krabby Korner.[14] The Bikini Bottom Splash area featured SpongeBob music, inflatable rafts, kickboards and SpongeBob ice cream. Guests could also collect a series of four exclusive SpongeBob keycards.[13] Additionally, SpongeBob would be featured across an adult-directed Holiday Inn print and direct mail campaign. From October 16, 2004,[15] to May 17, 2005,[16] their website featured the film's trailer,[2][17] with the banner being changed partway through on February 17, 2005, to coincide with the film's home media release.[18]
Mark Snyder, senior vice president for brand management for Holiday Inn Hotels and Resorts stated, "SpongeBob SquarePants is number one with kids, and Holiday Inn is number one with families." Snyder added, "Partnering with Nickelodeon to bring SpongeBob alive in all Holiday Inn hotels this summer enhances the great value 'Dinner's On Us' already provides and creates an award-winning combination that brings 'family friendly' to a whole different level."[14]
SpongeBob was also incorporated into the Dinner's on Us" promotion, which ran through September 6, 2004. Guests who booked under the "Dinner's on Us" rate and paid with their American Express card received a SpongeBob SquarePants plush toy for their children at check-in. Children five and older were given the alternative option of receiving a SpongeBob SquarePants personal digital assistant (PDA) toy instead.[14]
Other
Yahoo! Photos held an online contest to find a SpongeBob lookalike. Shane Phillips, a 27-year-old man from Memphis, Tennessee, was selected by Tom Kenny as the winner and won a trip to the film's Hollywood premiere in Los Angeles.[13][19] In 2005, KFC released a set of six plush ball toys featuring characters from the film.[20] AOL distributed a promotional disc offering a free trial to their dial-up internet service, the disc also included the PC version of The SpongeBob SquarePants Movie video game and other bonus content.
360 Youth's College Campus Paks received limited promotional branding tied to the film. 2.4 million of the product samplers were redesigned to look like SpongeBob and were distributed through bookstores at about 900 universities from August-October[21] 2004.[13][22] The boxes included samples from brands such as Clearasil, Vick’s NyQuil, Clairol Herbal Essence, and AOL CD-ROMs.[13]
Contests and sweepstakes
The SpongeBob SquarePants Movie Sweepstakes
The SpongeBob SquarePants Movie Sweepstakes was held in November of 2004, hosted by Paramount Pictures, Nickelodeon, Kellogg's Holiday Inn, and Mitsubishi Motors to promote the film.[23] One grand prize winner (who could invite up to 23 other people) could win a five-day, four-night vacation to the Cayman Islands, $10,000, and an exclusive "Bikini Bottom Beach Bash." 100 first prize winners could get a SpongeBob VideoNow color player, and 500 second prize winners could get the PC version of The SpongeBob SquarePants Movie video game.[13] Official entry forums were featured on specially marked boxes of Kellogg's cereal, as well as on Nick.com or by postcard.[24]
SpongeBob SquarePants Video Game Sweepstakes
The SpongeBob SquarePants Video Game Sweepstakes was a contest held by THQ in the United States that began on March 1, 2005, and ended on September 16, 2005. Winners were selected in a random drawing on or about September 30, 2005, by Vertical Marketing Network, an independent judging organization. Five grand prize winners won an original Xbox console and The SpongeBob SquarePants Movie video game for the system.[25] Five first prize winners won a copy of an unspecified SpongeBob SquarePants game released in 2005, although it was most likely Lights, Camera, Pants!.[25] This sweepstakes was also advertised on the website for the movie game.[26]
Nickelodeon UK sweepstakes
A sweepstakes held exclusively in the United Kingdom took place in 2005. Entrants could win a family holiday to Florida, which included accommodation at the Nick Family Suites Hotel, an opportunity to meet SpongeBob and swim with dolphins, and win SpongeBob merchandise and tickets to the film. The official entry site was available through the UK version of SpongeBobMovie.com, where participants had to take a short quiz to "find SpongeBob's biggest fan."
Dare to Be Square Sweepstakes
Target partnered with Paramount Pictures to launch the Dare to Be Square Sweepstakes in Target stores to promote the film, which ran from October 24 to November 21, 2004.[27] 4 grand prize winners won a family vacation of four to Nickelodeon Studios, 1,315 first prize winners were rewarded with a life-size plush of SpongeBob, 400 second prize winners received SpongeBob SquarePants Play Packs, and 500 third place winners received $100 SpongeBob Target gift cards.[27][28] People were able to enter either in store, through mail, or online,[29] and winners were notified by mail and/or phone around December 27.[30]
On-air promotion
A number of trailers, commercials, and TV spots (see below) were broadcast to promote The SpongeBob SquarePants Movie. Nickelodeon organized three-phases of on-air promotion designed to build awareness, interest, and urgency in the months leading up to release. TV spots to promote The SpongeBob SquarePants Movie Sweepstakes, the "Sponge Meets World" campaign, and the official website (SpongeBobMovie.com), were produced. SpongeBob SuperFans, a series of shorts were also made. Paramount Pictures purchased advertising on twenty broadcast and cable networks six weeks before the film opened.[2]
Several promotional partners also launched television campaigns. Burger King supported the film with $12 million in television and radio advertising, producing twelve TV spots and five radio advertising. Target launched on-air advertising as part of their "Dare to Be Square" campaign, which included a :15 TV spot titled "New Home."[2] Kellogg's and Perfetti Van Melle also promoted their products through broadcast advertising.
On November 18, 2004, the night before the film's United States release, The Flaming Lips did a live performance of "SpongeBob and Patrick Confront the Phychic Wall of Energy" on Late Night with Conan O'Brien to promote the film's soundtrack, The SpongeBob SquarePants Movie - Music from the Movie and More....[31]
Events
ShoWest 2004
During ShoWest 2004 (now known as Cinema Con), a convention held at Paris Las Vegas in Clark County, Nevada from March 22 to March 25,[32] Paramount Pictures screened sneak peeks of several of their most anticipated films coming out that year, one of which being The SpongeBob SquarePants Movie.[33]
The SpongeBob SquarePants Movie 300
On May 27, 2004, Lowe's announced that The SpongeBob SquarePants Movie would be the title sponsor of the 300-mile NASCAR Busch Series race to promote the film.[34][35] It took place on October 15, 2004 at Charlotte Motor Speedway in North Carolina. It was advertised as "the first race of its kind where children at the track will be able to listen to a special radio broadcast of the event."[34][35] In addition to this, several cars that were featured in the race received die-cast toy replicas released by Matchbox and Lowe's Racing.
Hollywood Radio and Television Society's 10th Annual Kids Day 2004
A section dedicated to the film was featured at the Hollywood Radio and Television Society's 10th Annual Kids Day 2004. The event took place on August 18, 2004, in Hollywood, Los Angeles, and was hosted by Drake & Josh stars Drake Bell and Josh Peck. Tom Kenny, the voice of SpongeBob, attended the event, signing autographs[36] and participating in photoshoots with the SpongeBob mascot costume.[37]
New York City screening
A special screening of the film was held at Loews IMAX Theater (currently AMC Lincoln Square 13) in New York City on November 17, 2004, two days before the film's release. The screening was held to benefit the Princess Grace Awards, an award ceremony held by Princess Grace Foundation-USA. The event was mainly kid oriented, featuring a number of activities and decorations themed around the film, such as a wall decoration of the Krusty Krab 2.[38] A refreshments table was set up offering apple juice, Coca-Cola, and Diet Coke, and SpongeBob themed tableware.[39] Another table was stocked with popcorn in SpongeBob SquarePants Movie branded bags.[40] Tom Kenny, Bill Fagerbakke, and Stephen Hillenburg all attended the event.[41] Other notable attendees include Stephen Baldwin,[42] the brother of Alec Baldwin (who voiced King Neptune in the film), Joe Piscopo,[43] Hallie Eisenberg,[44] Jeff Dunn, then CEO of Nickelodeon Networks/president of Nickelodeon Film and Enterprises,[45] and Herb Scannell, then president of Nickelodeon Network/president of MTV Group.[45]
The SpongeBob SquarePants Movie-a-thon
The SpongeBob SquarePants Movie-a-thon was a marathon that aired on Nickelodeon to promote the release of The SpongeBob SquarePants Movie in the late hours of November 18, 2004 and running up until midnight on November 19, 2004.
Online presence
Websites
SpongeBobMovie.com
SpongeBlogger
Original home media release
This section covers the film's original 2005 home media release, for later releases and inclusions, see The SpongeBob SquarePants Movie#Release
The SpongeBob SquarePants Movie was released on DVD and VHS in the US on March 1, 2005, four months after it's theatrical debut. A screener version of the VHS was released earlier on January 18, 2005. The DVD release includes three bonus features, "The Absorbing Tale Behind The SpongeBob SquarePants Movie," "Case of the "Sponge Bob"," "Saving the Surf," an animatic for the film, and one of the film's teaser trailers. A playable demo for the PC version of The SpongeBob SquarePants Movie video game was also included. To promote the home media release, many food products released for the film would get re-released in 2005 with updated packaging with a "Coming soon to DVD & VHS" promotional. Several commercials and TV spots were also made to promote this release. 7-Elevens 2005 promotion for the film tied into this release.
Merchandise
Toys
| Image | Name | Company | Released | Notes |
| Matchbox set | Mattel | 2004 | Code: SF0483-016-a-01
A set of five 1:64 scale cars. | |
| Matchbox set | 2004 | Code: SF0636-009-a-01
A set of five 1:64 scale cars. | ||
| SpongeBob plush | Imagine8 | 2004 | Based on SpongeBob's's Goofy Goober outfit in the film. | |
| Patrick plush | 2004 | Based on Patrick's Goofy Goober outfit in the film. | ||
| Princess Mindy plush | 2004 | The first and only plush made of Mindy, as well as the only piece of solo Mindy merchandise released in the United States. | ||
|
Talking kids backpack | Accessory Network | 2004 | Promotional backpack given out at the film's premiere.[47] The clip on it was also given out separately at the 2004 Los Angeles Sci-Fi Comic Con.[48] The backpack itself was repurposed from a previous one released in 2002. |
| JouJoux toys | Zweifel | 2005 | Mystery set of miniature figures featured inside of JouJoux chip packages released in Germany. | |
| Patty Wagon RC toy | Mattel | 2004 | ||
| Krusty Krab Water Game | Mattel | 2004 | Advertises two other SpongeBob Mattel water games on the back, also released in 2004, these however were not tied to the film's marketing. | |
| SpongeBob/Patrick & Goofy Goober 3 PC Resin Figurine Set | Enesco | 2004 | Limited edition eBay exclusive release limited to 2,500 pieces. |
Publications
Several books and magazines based on the film were released throughout 2004 and 2005, mainly published by Simon & Schuster and Random House (under Golden Books). Several of these books were later reprinted in later years, however with branding from the main series.
| Image | Name | Released |
| Random House/Golden Books | ||
|---|---|---|
| Bring on the Rock! | October 1, 2004 | |
| I'm Ready! | October 1, 2004 | |
| Simon & Schuster/Simon Spotlight | ||
| The SpongeBob SquarePants Movie | September 21, 2004 | |
| Ice-Cream Dreams | September 21, 2004 | |
| Bubble Blowers, Beware! | September 21, 2004 | |
| Road Trip in 3-D! | September 21, 2004 | |
| Shell City, Here We Come! | October 12, 2004 | |
| Hold Your Sea Horses! | July 4, 2005 | |
| Scholastic | ||
| Trouble at the Krusty Krab! | January 1, 2004 | |
| Are We There Yet? | November 2004 | |
| TokyoPop | ||
| The SpongeBob SquarePants Movie Cine-Manga | April 12, 2005 | |
| Image | Name | Series | Released |
| Nickelodeon Magazine #106 | Nickelodeon Magazine | November 2004 | |
| The SpongeBob SquarePants Movie | Nick Mag Presents | November 2004 | |
| SpongeBob Schwammkopf Nr. 1/2005 | SpongeBob Schwammkopf Magazin | December 2004 | |
| SpongeBob SquarePants No. 1 | SpongeBob SquarePants (Titan Magazines) | March 2005 |
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Food products
Many food products were released to promote the film. Kellogg's was a promotional partner for the film, promoting the film on 51 million packages of their products, supported through in-store displays and marketing programs.[2] Their SpongeBob SquarePants cereal, which originally released in 2003, was rereleased in 2004 with SpongeBob SquarePants Movie branding, which would subsequently get another rerelease in 2005, advertising the film's DVD and VHS release. Other SpongeBob food products that released in 2003 also got rereleases, such as the SpongeBob SquarePants Cheez-Its, Pop-Tarts, and Eggo Waffles. The cereal and Eggo waffles would receive :30 commercial spots,[2] the latter being called "Splash."
The Keebler Company, a now former subsidiary of Kellogg's, released SpongeBob SquarePants Movie branded versions of their E.L. Fudge and Fudge Shoppe snacks. Taste of Nature, Inc released two food products for the film, cotton candy and sour gummies, sold exclusively at movie theaters.[50]
| Image | Name | Brand |
| Kellogg's | ||
|---|---|---|
| The SpongeBob SquarePants Movie cereal | Kellogg's | |
| The SpongeBob SquarePants Movie Cheez-Its | Sunshine Bakery | |
| The SpongeBob SquarePants Movie Pop Tarts | Pop-Tarts | |
| Eggo The SpongeBob SquarePants Movie Tiki Berry Waffles | Eggo | |
| The SpongeBob SquarePants Movie Rice Krispies Treats | Rise Krispies Treats | |
| Keebler Company | ||
| The SpongeBob SquarePants Movie E.L. Fudge | E.L. Fudge | |
| Fudge Shoppe Spongy Stripes | Fudge Shoppe | |
| Taste of Nature, Inc | ||
| The SpongeBob SquarePants Movie Cotton Candy | ||
| The SpongeBob SquarePants Movie Sour Gummies | ||
Promotional boxes
| Mail-in watch offers | |||
|---|---|---|---|
Chips Deluxe
|
Fudge Shoppe
|
E.L. Fudge
|
Nutri-Grain
|
Cereal & Milk Bars
|
Vanilla Wafers
|
Rice Krispies Treats
|
Animals Crackers
|
Other
| Image | Name | Company | Released | Notes |
| AOL promo CD | AOL | 2004 | AOL CD made to promote the film, offering a 50-day, 1099-hour free trial to their dial-up internet service. The CD also included trailers for the film, wallpapers, "buddy icons," a link to the official website, and the PC version of The SpongeBob SquarePants Movie video game. | |
| Alternative version with square-shaped box, includes free SpongeBob tattoo inside. | ||||
| Updated version released during the film's theatrical run, now running for 2-months. Box advertises "new features." Packaged in a clear plastic case. |
Reception
Campaign for Commercial Free Childhood (currently known as Fairplay), criticized the film's marketing, warning parents about the "excessive and harmful levels of commercialism" in the film, citing its promotions with Burger King, Kellogg’s, and Keebler. “This movie is essentially a ninety-minute commercial for junk food,” said CCFC’s Susan Linn, “Parents who take their children to see the film should expect to be besieged with requests for products from the movie’s promotional partners.”[51]
Pushback from Stephen Hillenburg
Nickelodeon had a "strong desire to sell backpacks, lunchboxes, wristwatches and anything else that can profitably accommodate the images of SpongeBob and Patrick," according to co-producer Julia Pistor. Although she emphasized that Nick gave series creator Stephen Hillenburg a veto power over merchandising.[52] Hillenburg expressed that he had no problem with candy and ice-cream tie ins, viewing them as staples of childhood, but was opposed to fast food tie-ins, which he said was "full of hidden additives." "The trouble is that you can't go out with animated films without a fast-food tie-in," Pistor said. "People don't take you seriously."[52]
Hillenburg stated:
"Yeah, well, my take on that is that we shouldn't do that. In the show, the whole point of the fast food -- the fact that SpongeBob loves being part of the fast-food chain, and that being a manager is his ultimate dream: it's ironic. It's something that most people don't think is a great thing to try to achieve. And we didn't want to suddenly become the people serving up food that's not that good for you -- especially kids. We work with Burger King, and they make toys and watches. But to actually take the step of pushing the food, that's crossing the line. I don't want to be the Pied Piper of fast food."[52]
Series veteran Sherm Cohen, who co-directed the film and storyboarded all three of the Burger King commercials, stated "Stephen has a firm rule that SpongeBob can't interact with the product." He added, "At one point in one of the new commercials, SpongeBob fries his burgers on a grill, which is the antithesis of the Burger King method, which is flame-broiling. And they actually said, 'We need to change this and have SpongeBob cooking on a flame broiler.' And Steve just said: 'No. Take it or leave it. If you want the toys, that's what SpongeBob uses."'[52]
Target, one of the film's major promotional partners, proposed the slogan "It's Hip to Be Square" for its campaign. "Stephen said, 'SpongeBob is not about being hip,"' Pistor said. Hillenburg's alternative, "Dare to Be Square," was used instead.[52]
Advertisements
Online
Stock artwork
Videos
Promos
Trailers
References
- ↑ 1.0 1.1 Ebenkamp, Becky (February 9, 2004). 'SpongeBob' Film Readies Ad Splash." Adweek. Retrieved July 11, 2025.
- ↑ 2.00 2.01 2.02 2.03 2.04 2.05 2.06 2.07 2.08 2.09 2.10 2.11 2.12 2.13 2.14 2.15 2005 Reggie® Awards- Promotion Marketing Association. Retrieved June 30, 2025.
- ↑ The SpongeBob SquarePants Movie. Box Office Mojo. Retrieved July 3, 2025.
- ↑ McNary, Dave (March 23, 2004). "Thesp trio absorb 'Sponge' work." Variety. Retrieved August 8, 2025.
- ↑ 5.0 5.1 5.2 5.3 PR Newswire (December 2, 2004) "Burger King Corporation Offers 'Reward' For Missing SpongeBob SquarePants Inflatables." Archived from the original on October 23, 2012. Retrieved June 29, 2025.
- ↑ 6.0 6.1 NBC News (December 1, 2004) "Who’s stealing SpongeBob?Authorities are baffled." Retrieved June 29, 2025.
- ↑ Sailorific Watches in Specially Marked Packages!. Kelloggs.com. Archived on October 28, 2004. Retrieved July 12, 2025.
- ↑ A Tropical Trio of Wacky Watches!. Kelloggs.com. Archived on October 12, 2004. Retrieved July 12, 2025.
- ↑ "It's the SpongeBob SquarePants Jersey Shirt!" Kellogg's.com. Archived on October 28, 2004. Retrieved July 12, 2025.
- ↑ Movie Pop-Tart promotion scan 2.jpeg. Encyclopedia SpongeBobia
- ↑ Kelloggs.com home page. Archived on November 17, 2004. Retrieved on July 3, 2025.
- ↑ 2004 NASCAR Nextel Cup Schemes. Jayski's Silly Season Site. Retrieved June 30, 2025.
- ↑ 13.0 13.1 13.2 13.3 13.4 13.5 13.6 13.7 Chief Marketer Staff (December 1, 2004). "BigTime SquarePants." Chief Marketer. Retrieved July 5, 2025.
- ↑ 14.0 14.1 14.2 14.3 14.4 PRNewswire (June 14, 2004). "'Oh, Barnacles!' SpongeBob(TM) SquarePants Hits Holiday Inn(R) Hotels and Resorts This Summer for the Return of 'Dinner's On Us'" Yahoo! Finance. Archived from the original on June 18, 2004. Retrieved July 28, 2025.
- ↑ ichotelgroup.com. Holiday Inn. Archived on October 16, 2004. Retrieved August 4, 2025.
- ↑ ichotelgroup.com. Holiday Inn. Archived on May 17, 2005. Retrieved August 4, 2025.
- ↑ Movies. ichotelgroup.com. Holiday Inn. Archived on March 2, 2005. Retrieved August 8, 2025.
- ↑ ichotelsgroup.com. Holiday Inn. Archived on February 17, 2005. Retrieved August 4, 2025.
- ↑ Ball, Ryan (November 10, 2004). "Paramount, Yahoo! Find SpongeBob Look-Alike." Animation Magazine. Retrieved July 8, 2025.
- ↑ KFC TOYS 12 in total Sponge Bob Square Pants some new used some need battery. PicClick AU
- ↑ Co-op Sampling. 360 Youth. Archived from the original on October 11, 2004. Retrieved August 10, 2025.
- ↑ SpongeBob SquarePants Movie Campus Trial Pak Box EXTREMELY RARE Promo 2004. WorthPoint. Retrieved August 10, 2025.
- ↑ "THE SPONGEBOB SQUAREPANTS MOVIE and Kellogg's." Marketing Partnerships. Retrieved June 29, 2025.
- ↑ Blake Harris (November 11, 2020). "SpongeBob Movie: Sweepstakes." YouTube. Retrieved June 29, 2025.
- ↑ 25.0 25.1 THQ “SpongeBob SquarePants” Video Game Sweepstakes Official Rules. THQ. Archived on July 26, 2007. Retrieved July 11, 2025.
- ↑ SpongeBob SquarePants | The Movie Game Site. THQ. Archived on April 3, 2005. Retrieved July 11, 2025.
- ↑ 27.0 27.1 "THE SPONGEBOB SQUAREPANTS MOVIE and Target." Marketing Partnerships (November 22, 2004). Retrieved June 29, 2025.
- ↑ Spongebob. Target.com. Archived from the original on December 4, 2004. Retrieved June 29, 2025.
- ↑ sweeps_rules.jhtml. Target.com. Archived from the original on November 9, 2004. Retrieved on June 29, 2025.
- ↑ "the movie." Sarah's Spongebob Squarepants Shrine. Retrieved June 29, 2025.
- ↑ Bobblehead Conan. Late Night 'The Flaming Lips (Live) Ad's 11/18/04. YouTube. February 22, 2018. Retrieved August 2, 2025.
- ↑ Kay, Jeremy (January 14, 2004). "Theatre impresario Teddy Solomon named Showester 2004." Screen Daily. Retrieved August 14, 2025.
- ↑ Ebenkamp, Becky (April 26, 2004). "Upfront 2004 - The Advertisers: Movies." Variety. Retrieved August 13, 2025.
- ↑ 34.0 34.1 Charlotte, NC (May 27, 2004). "Lowe's to Make Busch Race 'Family-Friendly'." PR Newswire. Archived from the original on December 3, 2013. Retrieved June 29, 2025.
- ↑ 35.0 35.1 "The SpongeBob SquarePants Movie 300 Oct. 15" Charlotte Motor Speedway (June 2, 2004). Archived from the original on December 3, 2013. Retrieved June 29, 2025.
- ↑ Harrison, Frazer (August 18, 2004). "Actor Tom Kenny, voice of SpongeBob SquarePants, signs autographs at the Hollywood Radio and Television 10th Annual Kids Day held at the Hollywood and Highland complex on August 18, 2004 in Hollywood, California." Getty Images. Retrieved July 24, 2025.
- ↑ Harrison, Frazer (August 18, 2004). "Actor Tom Kenny, voice of television's Sponge Bob, poses with fans at the Hollywood Radio and Television 10th annual Kids Day held at the Hollywood and Highland complex August 18, 2004 in Hollywood, California." Getty Images. Retrieved July 24, 2025.
- ↑ McCarthy, Jamie (November 17, 2004). "Atmosphere during "The SpongeBob SquarePants Movie" New York City Screening to Benefit the Princess Grace Awards at Loews Cineplex Lincoln Square Theater in New York City, New York, United States." Getty Images. Retrieved July 18, 2025.
- ↑ McCarthy, Jamie (November 17, 2004). "Atmosphere during "The SpongeBob SquarePants Movie" New York City Screening to Benefit the Princess Grace Awards at Loews Cineplex Lincoln Square Theater in New York City, New York, United States." Retrieved July 18, 2004.
- ↑ McCarthy, Jamie (November 17, 2004). "Atmosphere during "The SpongeBob SquarePants Movie" New York City Screening to Benefit the Princess Grace Awards at Loews Cineplex Lincoln Square Theater in New York City, New York, United States." Retrieved July 18, 2004.
- ↑ McCarthy, Jamie (November 17, 2004). "Bill Faggerbakke, the voice of "Patrick Starfish", Stephen Hillenburg, creator and Tom Kenny, the voice of 'SpongeBob SquarePants'." Retrieved July 18, 2004.
- ↑ McCarthy, Jamie (November 17, 2004). "Stephen Baldwin during "The SpongeBob SquarePants Movie" New York City Screening to Benefit the Princess Grace Awards at Loews Cineplex Lincoln Square Theater in New York City, New York, United States." Retrieved July 18, 2004.
- ↑ McCarthy, Jamie (November 17, 2004). "Joe Piscapo during "The SpongeBob SquarePants Movie" New York City Screening to Benefit the Princess Grace Awards at Loews Cineplex Lincoln Square Theater in New York City, New York, United States." Retrieved July 18, 2004.
- ↑ McCarthy, Jamie (November 17, 2004). "Hallie Eisenberg during "The SpongeBob SquarePants Movie" New York City Screening to Benefit the Princess Grace Awards at Loews Cineplex Lincoln Square Theater in New York City, New York, United States." Retrieved July 18, 2004.
- ↑ 45.0 45.1 McCarthy, Jamie (November 17, 2004). "Jeff Dunn, CEO of Nickelodeon Networks/president of Nickelodeon Film and Enterprises and Herb Scannell, president of Nickelodeon Networks/president of MTV Group." Retrieved July 18, 2004.
- ↑ Crenshaw, Thomas. "Photo 64." Flickr. April 11, 2005. Retrieved August 4, 2025.
- ↑ 2004 Nickelodeon Spongebob Squarepants Plush BACKPACK New with Tag PROMOTIONAL. WorthPoint. Retrieved July 5, 2025.
- ↑ Rare The SPONGEBOB SQUAREPANTS - 2004 Movie Promo 3"x5" 3D Rubber Backpack Clip. WorthPoint. Retrieved July 5, 2025.
- ↑ Mike's TOON TOWN (February 24, 2025). The SpongeBob SquarePants Movie Burger King Joke Book. Archive.org. Retrieved August 25, 2025.
- ↑ candyasap.com. Archived from the original on October 9, 2004. Retrieved August 31, 2025.
- ↑ Linn, Susan (November 16, 2004). "Parents Beware: SpongeBob Movie Rife With Commercialism." Campaign for Commercial Free Childhood. Retrieved August 9, 2025.
- ↑ 52.0 52.1 52.2 52.3 52.4 Edelstein, David (November 7, 2004). "He Lives in a Pineapple, but Then What?." The New York Times. Retrieved August 6, 2025.
