Dare to Be Square Sweepstakes
Template:Event The Dare to Be Square Sweepstakes was a contest held from October 24 to November 21, 2004, hosted by Paramount Pictures and Target.[1] The contest was based on The SpongeBob SquarePants Movie.
Entrants could enter the contest either in store through the drop box attached to the specialized display made for the contest in Target stores, Nick.com, or through mail.[2]
Prizes
Grand prize - a family vacation of four to Nickelodeon Studios; four winners
First prize - a life-size plush of SpongeBob; 1,315 winners; one per participating Target store, one from mail-in entries, and one from internet entries.
Second prize - SpongeBob SquarePants Play Packs; 400 winners
Third prize - $100 SpongeBob Target gift cards; 500 winners
Trivia
- Target had originally proposed the slogan "It's Hip to be Square" for its promotions for the film, such as this sweepstakes. Stephen Hillenburg, however, opposed this, saying "SpongeBob is not about being hip." His alternative ended being used instead.[3]
- The SpongeBob SquarePants Movie marketing campaign—SpongeBob SquarePants Burger King Inflatable, "Pants-Casso," "Watch Me," "Watch," SpongeBob SquarePants cereal, SpongeBob SquarePants Pop-Tarts, Dare to Be Square Sweepstakes, "New Home," The SpongeBob SquarePants Movie (3D Game), The SpongeBob SquarePants Movie (magazine), The SpongeBob SquarePants Movie 300, SpongeBob SquarePants Macy's Thanksgiving Day Parade balloon, etc.—won the 2005 "Multi-partner Promotion - three or more partners (No budgetary parameters)"[4] Bronze REGGIE Award.[5][6]
Gallery
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The first-place prize, a life-sized SpongeBob plush.
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The gift card that was given out as the third-place prize.
References
- ↑ "THE SPONGEBOB SQUAREPANTS MOVIE and Target." Marketing Partnerships. (November 22, 2004). Retrieved June 29, 2025.
- ↑ sweeps_rules.jhtml. Target.com. Archived from the original on November 9, 2004. Retrieved on June 29, 2025.
- ↑ Edelstein, David. (November 7, 2004). "He Lives in a Pineapple, but Then What?." The New York Times. Retrieved June 29, 2025.
- ↑ https://web.archive.org/web/20050322192709/http://www.pmalink.org/awards/reggie2005/index.asp?interface=external&action=entry&screen=view&popup=1&categoryID=628
- ↑ https://web.archive.org/web/20060211051313/http://www.pmalink.org/awards/reggie2005/finalistspublic/winners05.asp
- ↑ https://webcache.googleusercontent.com/search?q=cache:Nk18w0q_lMIJ:https://p2pi.com/2005-pma-reggie-award-winners
External links
- Official website (archive)
- Official rules website (archive)